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Applying Knowledge - Improving Decisions

  Burke is one of the premier international research and consulting firms in the world. For nearly 80 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.

We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.

Burke: 100% Employee-Owned

  Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, has owned 100% of the shares of Burke since January 2008.

Our Mission

  To provide superior decision support services that enable our clients to succeed.

Our Business Commitments and Values

  We will "do what it takes" to meet our commitment to our clients.
We will display honesty and integrity in all our endeavors.
We will take a disciplined approach to our work, based on scientific standards and best practices.
We value smart people doing smart things.
We value seeking, sharing, and applying knowledge.
We value organizational agility and flexibility.

Our Commitment to Community

  Burke is proud to be headquartered in the greater Cincinnati region. As a member of the local community, we believe in giving back to the area and doing what we can to make it an even better place in which to live and learn. Burke has a long history of supporting charitable endeavors in our community. For more information on Burke's involvement in community programs, please visit our Community Relations page.

Our Commitment to Employees

  We will hire and retain only the best people for all positions in the company.
Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.
Employees will be given opportunities for career development and training to enhance their skills.
Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.
We will foster an environment where open communication exists among all employees.
The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.

Our Commitment to Quality

 

As further evidence of our outstanding quality in marketing research, Burke has attained ISO 20252 certification. Awarded by the CASRO Institute for Research Quality (CIRQ), ISO 20252 establishes quality standards for market, opinion, and social research organizations. Currently, Burke is one of only five North American companies that are certified.

To achieve ISO certification, Burke engaged in an in-depth review of all processes involved in delivering research services to clients. This structured review also covered corporate policies about confidentiality and privacy, data security, employee performance assessment, subcontractor management, and systems used to gauge client satisfaction. Results of these reviews were used to improve processes and to develop additional employee training where necessary.

Burke's ISO certification does not represent a new focus on quality for Burke. Since Alberta Burke founded the company in 1931, Burke has had a focus on quality as its foundation. How Burke and the marketing research industry define quality has changed over the decades, but Burke's quality focus has always driven how we conduct research for clients.

Our Commitment to Sustainability

  At Burke we are committed to operating our business in a sustainable and socially responsible way. In 2010, Burke exhibited a true commitment to sustainability by seeking and attaining LEED® (Leadership in Energy and Environmental Design) Gold level certification for its corporate headquarters. Burke's headquarters building was designed and constructed to positively impact LEED® environmental and human health priorities in many aspects, including the following:
  • Burke selected an existing building on a campus-like setting on the western edge of downtown Cincinnati. The site selection and investment in the building add value to the property and the area.
  • The majority of structural components - walls, columns, floors and roof - have been maintained, which reduces the amount of construction debris entering the waste stream.
  • The replacement of all existing windows with new frames and new low e-glazing with a strong solar heat gain coefficient will result in a more energy efficient building.
  • A bank of preferred parking spaces is available for use by employees driving Fuel Efficient Vehicles (FEVs).
  • The building design has incorporated bicycle storage and changing rooms for employees wishing to bike to work or at lunch.
  • Full recycling areas are provided in all break areas. A dedicated recycling area is located near the loading dock.
Burke is organizationally committed to leaving a smaller carbon footprint. Recently, Burke installed solar panel canopies in its main employee parking lot to reduce electricity consumption. Burke estimates that the solar canopies will generate enough electricity to offset one-third of Burke's electricity usage per year. Burke is proud to have an environmentally-friendly atmosphere in which clients can meet with their Burke teams and have highly productive interactions, and where Burke employees can conduct their best work every day. More information is available here. We also support such initiatives as the UN Global Compact and its principles regarding human rights, labor standards, environmental stewardship and anti-corruption.

Burke Timeline

 
1931

Alberta Burke starts Burke Marketing Research as a data collection agency.
1952

Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
Late 1960's

Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
Mid 1980's

Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
1990

Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
1995

Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
1996

Burke Strategic Consulting Group is established to help clients close-the-loop and to move from data collection and analysis to implementation of strategic change.
2000

The Employee Engagement & Retention Management Practice Area is formed.
2004

Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.
2008

Completes 100% ESOP restructuring.
2010


Moves into 500 West 7th Street corporate headquarters.

Burke Quick Facts

  Headquarters: Cincinnati, OH USA
Founded: 1931
Employees Full Time (2012): 213
Employees Part Time (2012): 126
CEO: Jeff Miller

 

      
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