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Nutritional Supplements/Nutraceuticals |
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Nutritional supplement manufacturers operate in an increasingly complex market. With the market growing rapidly and the proliferation of store brand supplements, perceived differentiation tends to be low and therefore, there is little brand affinity among consumers. Additionally, safety concerns from government regulators due to the variation of product delivery and the lack of data on interactions with other drugs could impact consumer perceptions of specific supplements or brands. Product differentiation by nutritional supplement manufacturers on the aspects of safety, quality, and value is key to establishing and sustaining competitive advantage. Burke understands this market and the needs of the consumers who comprise it, and we assist our clients in developing their best strategy for relevant communication and competitive pricing. The case study below is one example of our work in this exciting and demanding market.
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Burke research provides important pricing insight for nutraceutical manufacturer | |
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