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Disposables |
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While medical disposables such as wound and ostomy care products, barrier products, dressings and procedural kits and trays are a vital part of every day healthcare, competition has increased dramatically among manufacturers, requiring creative and aggressive pricing just to maintain revenues. Healthcare professionals are challenging disposables manufacturers to optimize product packaging and to improve work flow. This can be particularly challenging because the end users are not always the purchasers, but are nevertheless creating the demand for product innovation that increases costs that purchasers are not willing to absorb. Additionally, distribution of medical disposables is a process not easily controlled because of challenges with inventory management and general accessibility issues. For examples of how Burke has helped other medical disposables manufacturers optimize their products to create brand affinity that drives purchase and sustains competitive advantage, click on the case study links below.
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Burke research adds insight to surgical infection prevention consumer packaged goods (CPG) launch | |
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Burke research leads to consumer insights for consumer packaged goods (CPG) client in medical disposables market | |
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