FOR IMMEDIATE RELEASE

ACNielsen Burke Institute and Burke, Inc.

Create New Joint Venture

Cincinnati, Ohio (February 7, 2002) – ACNielsen Burke Institute and Burke, Inc. have entered into a joint venture to combine the ACNielsen Burke Institute and Burke’s The Training & Development Center under one organization to be named The Burke Institute. This joint venture will bring together the faculty and course content from both organizations, combining over 70 years of marketing research knowledge.

Jim Berling, managing director of The Burke Institute, said “the merger will bring together two global leaders in marketing research training. This combination of experience and knowledge will allow us to offer expanded opportunities to the companies that come to us for education and training.”

The Burke Institute will be based in Cincinnati, and will continue to offer courses in major cities throughout the U.S. and worldwide.

Editors Note:

About Burke Inc.:

Founded in 1931 and based in Cincinnati, Burke, Inc. is an international leader in providing marketing, financial and business process information to its clients, linking an organization’s key stakeholders — customers, employees, shareholders — to its financial performance. The firm has offices and affiliates in 50 countries, offering business solutions through the following business units: Burke Customer Satisfaction Associates, Burke Marketing Research, Burke Strategic Consulting Group, and Burke Interactive. Web site: www.burke.com.

About ACNielsen Burke Institute:

The ACNielsen Burke Institute was founded in 1975 to train marketing research practitioners around the world in practical state-of-the-art research techniques. Since then, more than 50,000 participants, from over 10,000 companies have attended Burke Institute seminars in 35+ countries. Web site: www.BurkeInstitute.com

Contact Information:

Jim Berling

The Burke Institute

800-543-8635

E-mail: BurkeInstitute@Bases.com