Web Site Assessment

Exhibit C :  Alicia/CNN.com:  Webpage Sequence Cincinnati, October 12, 2001 – Cable News Networks

CNN.com

:23

:48

:18 Second Hit

:17

:59 Second Hit

 

 

 

 

END

 

 

 

 

 

FoxNews.com

1 :21

:03

:06 Second Hit

:29

:52 Second Hit

 

 

 

 

END Third Hit

 

 

 

 

Task :  Respondents were asked to find headlines and weather in their local market and the news in Pakistan in about 5 minutes, entering comments as they went – focusing on areas of interest to them.                                    

 

Observations

 

 

Navigation Pages (<15 seconds)

Content Pages (>15 seconds but < 1 minute)

Destination Pages (1 minute or greater)

 

CNN

FOX

CNN

FOX

CNN

FOX

# Seconds

0

9

182

81

0

81

# Page Views

0

2

5

2

0

1

Seconds per page

0

5

36

41

0

81

 

  1. These tasks were completed in the same number of page views and time frame.
  2. There were numerous repeat pages in the process of moving between one destination and another.
  3. As a multi-step task, most respondents navigated and found destinations easily with no comments.
  4. These sites, at this level of navigation, are parallel in their design structure.