CONTACT: Julie Harrison, 513/564-0700

Dan Pinger Public Relations

Cincinnati, Ohio (February 18, 1999) – Burke Customer Satisfaction Associates (Burke CSA), an international leader in customer satisfaction measurement and business consulting services, promoted Joe Toole to vice president.

For Burke CSA, Joe works with organizations to help them achieve competitive advantages in loyalty and market performance by translating customer action plans and targeted strategies for change. Joe led Burke’s first integrated sales effort between Burke CSA and Burke Strategic Consulting Group (BSCG) for the Bank of Montreal.

"Joe’s skills and commitment to clients exemplify what we find critical for Burke CSA to remain on the leading edge of customer satisfaction consulting," said Rod Cober, senior vice president and general manager of Burke CSA. "His technical expertise, teamwork, customer focus and commitment to quality is a valuable asset."

Joe has more than 15 years experience working with companies to develop customer satisfaction programs. Before working with Burke CSA, Joe spent 12 years with Walker CSM, which led the industry in developing customer satisfaction as a separate business specialty. Joe holds a bachelor’s degree in marketing from Indiana University.

Burke CSA, a division of Cincinnati-based Burke, Inc. works to help client companies’ productivity, competitiveness and profitability by assessing customer needs and expectations. Burke CSA consultants assess how well these expectations are being met, and which key actions are required to improve rates of customer retention and acquisition.

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Editor’s Note: Founded in 1931 and based in Cincinnati, Burke, Inc. is one of the premier international business research and consulting firms in the world. The Cincinnati-based firm has offices and affiliates in 40 countries, offering business solutions through the following strategic divisions: Burke Marketing Research, Burke Customer Satisfaction Associates, Burke Strategic Consulting Group, Internet Research Group, and The Training & Development Center.