FOR IMMEDIATE RELEASE

CONTACTS: Carrie Krysanick, Dan Pinger Public Relations, 513/564-0700

Nancy Bunn, Burke, Inc., nancy.bunn@burke.com 513/684-7509

BURKE, INC. ANNOUNCES NEW VICE PRESIDENT OF ADVANCED METHODS

Cincinnati, OH (December 2815, 2001) ¾Burke, Inc., an international leader in strategic decision support services, one of the world’s leading practitioners of custom marketing research, customer satisfaction measurement and organizational consulting, has promoted John Seal to vice president, Advanced Methods.

Seal has been involved in the development of many of Burke’s analytical capabilities and branded protocols, and has played a key role in Burke’s ongoing research and development efforts, particularly in the marketing research area. His expertise in choice modeling for product optimization, pricing and product/service bundling is strong, making him one of the most advanced practitioners in the field today. Seal joined Burke in 1991as a Marketing Research Analyst in Consulting & Analytical Services (C&AS), and held positions as C&AS Group Manager and Senior Analyst before being promoted to vice president. In his new position, Seal will continue to provide advanced analytical consultation internally, as well as Burke clients.

“John’s analytical and consulting skills are indisputably valuable in both retaining the business of existing clients, and in acquiring the business of prospective clients,” said Jeff Miller, senior vice president, Burke Interactive. “In addition, John’s talent for explaining analytically complex techniques to others makes him instrumental in the ongoing training within C&AS.”

Seal received his master’s degree in Developmental Psychology from the University of Michigan. > > >

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Editor’s Note: Founded in 1931 and based in Cincinnati, Burke, Inc. is an international leader in providing marketing, financial and business process information to its clients, linking an organization’s key stakeholders — customers, employees, shareholders — to its financial performance. The firm has offices and affiliates in 50 countries, offering business solutions through the following business units: Burke Customer Satisfaction Associates, Burke Marketing Research, Burke Strategic Consulting Group, Burke Interactive and The Training & Development Center.> >

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