CONTACTS: Julie Harrison, Dan Pinger Public Relations, 513/564-0700

                        Nancy Bunn, Burke, Inc., 513/684-7509

Cincinnati, OH (May 8, 2000) –Sandip Narang has joined Burke Inc., as group manager of the Consulting & Analytical Services (C&AS) department.

Prior to joining Burke, an international leader in customer satisfaction management and business consulting, Narang served as project director at Horizon Research International, supporting business development efforts and fulfilling the analytical and project management needs for a wide variety of clients. As group manager at Burke Inc., Narang’s responsibilities will include analytical consultation and the development of marketing research reports.

"Sandip’s expertise in market positioning and perception, customer segmentation and customer satisfaction will be a valuable asset to Burke’s clients," said Jamie Baker-Prewitt, vice president and director of Consulting & Analytical Services. "He has demonstrated the ability to transform data into meaningful information, making statistical data accessible to clients and showing the value of research as a marketing tool."

Narang will be based at Burke’s Cincinnati headquarters. He holds a master’s degree in business administration from the University of Louisville and a bachelor of commerce degree from University of Delhi and is involved in a number of professional organizations, including the American Marketing Association (AMA) and the American Statistical Association. He has been quoted in publications such as Business First in Louisville.

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