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    Event Title: 2016 The Market Research Event
    Speaker: Wayne Lashua
    Location: Boca Raton, FL
    Date: October 17-20, 2016
    Description: Burke Vice President Wayne Lashua and Chloe Seaman (Lilly) will present at The Market Research Event this October. Their session, A More Complete Truth: Leveraging Facial Coding and Eye-tracking for Print Advertising Optimization, will highlight how the Burke and Lilly team added non-conscious measurement tools to evaluate and refine print advertisement concepts for a new product that helped Lilly connect emotionally with their consumers.

    Read more about their presentation here.


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