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    Literature Library

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    Published Articles - Archive

    Article Title: Knowledge, Preventive Action, and Barriers to Cardiovascular Disease Prevention by Race and Ethnicity in Women: An American Heart Association National Survey
    Author/Expert: Thomas Mills and Susan Simpson
    Magazine/Publication: Journal of Women's Health
    Publication Date: July 2010
    View Article http://www.burke.com/Library/Articles/AHARace-EthnicityManuscript_PublishedJuly2010.pdf

    Article Title: Beyond Trapping the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing
    Author/Expert: Jamie Baker-Prewitt and Jeff Miller
    Magazine/Publication: CASRO Panel Conference
    Publication Date: February 2009
    View Article http://www.burke.com/Library/Conference/Beyond%20Trapping%20the%20Undesirable%20Panelist_FINAL.pdf

    Article Title: Learning to Improve
    Author/Expert: Jim Berling
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: August 2008
    View Article http://www.burke.com/Library/Articles/Berling_0808.pdf

    Article Title: The Hidden Limitations of Tracking Research
    Author/Expert: John Seal and Mark Moody
    Magazine/Publication: Marketing Research magazine
    Publication Date: Spring 2008
    View Article http://www.burke.com/Library/Articles/Tracking_Research_Seal.pdf

    Article Title: At the Junction
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: Marketing Research magazine
    Publication Date: Winter 2007

    Article Title: RBR's 2007 "Executive of the Year" Taught Us All About Data Quality
    Author/Expert: Jeff Miller (referenced)
    Magazine/Publication: Research Conference Report
    Publication Date: November 2007
    View Article http://www.burke.com/Library/Articles/2007-11%20RBR.PDF

    Article Title: Ongoing Maintenance Required
    Author/Expert: Jamie Baker-Prewitt
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: October 2007
    View Article http://www.burke.com/Library/Articles/Baker_1007.pdf

    Article Title: The Current State and Future Possibilities of Online Panels
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: Research Conference Report
    Publication Date: July/August 2007
    View Article http://www.burke.com/Library/Articles/Jeff%20Miller%2008-07%20RCR%20Layout.pdf

    Article Title: Return on Quality (ROQ): Making Service Quality Financially
    Author/Expert: Tony Zahorik
    Magazine/Publication: Journal of Marketing
    Publication Date: April 1995
    View Article http://www.burke.com/Library/Articles/ROQbetter.pdf

    Article Title: Lessons About Pharma MR from a True Expert
    Author/Expert: Ron Tatham (referenced)
    Magazine/Publication: Pharma Market Research Report
    Publication Date: January/February 2007

    Article Title: Something to Crow About
    Magazine/Publication: SmartBusiness Indianapolis
    Publication Date: December 2006
    View Article http://www.burke.com/Library/Articles/34856_eprintL.pdf

    Article Title: Research Reveals Alarming Incidence of 'Undesirable' Online Participants
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: RFL Communnications
    Publication Date: October 2006

    Article Title: Medium Allows Researchers to Dig Deeper
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: March 1, 2006

    Article Title: Outlook 2006
    Author/Expert: Kendall Nash (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2006

    Article Title: Does Brand Loyalty Influence Double Jeopardy? A Theoretical and Empirical Study
    Author/Expert: Kunal Gupta, Bandyopadhyay, and Dube
    Magazine/Publication: Journal of Product and Brand Management
    Publication Date: November 7, 2005

    Article Title: Samples Eliminate Fear Factor
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: October 15, 2005

    Article Title: Work the Room -- Create Right Setting to Get Desired Feedback
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: March 1, 2005

    Article Title: Focus 2005, Balancing Act
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2005

    Article Title: Outlook 2005: Balancing Act
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2005

    Article Title: Watch and Learn
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: September 1, 2004

    Article Title: The Double Jeopardy Effect on Brands
    Author/Expert: Kunal Gupta
    Magazine/Publication: Journal of Product & Brand Management
    Publication Date: 2004

    Article Title: Turned on a Dime
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: March 15, 2004

    Article Title: Watch Out for Dropouts
    Author/Expert: Jeff Miller and Allen Hogg
    Magazine/Publication: Quirks Marketing Research Review
    Publication Date: July/August 2003

    Article Title: Leave It to the Experts -- Outside Research Firms Unify Disparate Data
    Author/Expert: Tim Boyd (quoted)
    Magazine/Publication: Marketing News
    Publication Date: April 28, 2003

    Article Title: The New Science of Focus Groups
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: American Demographics
    Publication Date: March 1, 2003

    Article Title: The Feedback Environment Scale (FES): Construct Definition, Measurement and Validation
    Author/Expert: Steelman, L.A., Levy, P.E., & Snell, A.F.
    Magazine/Publication: Educational and Psychological Measurement
    Publication Date: January 2, 2003

    Article Title: Other People's Money
    Author/Expert: Burke
    Magazine/Publication: Reader's Digest
    Publication Date: August 2002

    Article Title: Drop-Down Boxes, Radio Buttons or Fill-in-the-Blank? Web-Survey Scale Type Effects
    Author/Expert: Allen Hogg and Jaci Jarrett Masztal
    Magazine/Publication: Council of American Survey Research Organizations (CASRO) Annual Journal
    Publication Date: 2002

    Article Title: Two Technologies Vie for Piece of Growing Focus Group Market
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: May 27, 2002

    Article Title: How Customer-Focused Programs Differ
    Author/Expert: Kunal Gupta
    Magazine/Publication: Marketing News
    Publication Date: May 13, 2002

    Article Title: Especially for You
    Author/Expert: Kunal Gupta
    Magazine/Publication: Quirks Marketing Research Review
    Publication Date: May 2002

    Article Title: Status Quo = Progress - Surveys Still Done in Muslim Areas, with Difficulty
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: April 29, 2002

    Article Title: Scaling: The Never Ending Debate - An Examination of the Factors Influencing Scale Construction and Selection
    Author/Expert: Jamie Baker-Prewitt, Kunal Gupta, and Jeff Miller,
    Magazine/Publication: Casro 2001 Journal: pp.125-129
    Publication Date: November 2001

    Article Title: Squeeze Play
    Author/Expert: Bill Barnes
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: October 2001

    Article Title: New Tricks for Old Dogs
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2001

    Article Title: Focus Groups Without Walls - Or Borders
    Author/Expert: Trenton Haack
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: November 2000

    Article Title: Caution in Shifting Phone Surveys to Net
    Author/Expert: Allen Hogg, Jeff Miller, and Nadel
    Magazine/Publication: Research Conference Report, Presentation at ESOMAR Congress 2000, Vienna, Austria
    Publication Date: September 2000

    Article Title: Stickiness Has Different Meaning at Sites
    Author/Expert: Jeff Miller and Oxley
    Magazine/Publication: Research Conference Report, Presentation at ESOMAR Congress 2000, Vienna, Austria
    Publication Date: September 2000

    Article Title: What Makes A Web Site 'Sticky'? A Critical Element in Online Relationship Marketing Strategies
    Author/Expert: Jeff Miller and Oxley
    Magazine/Publication: ESOMAR Congress 2000 Proceedings
    Publication Date: September 2000

    Article Title: Internet vs. Telephone Data Collection: Does Method Matter?
    Author/Expert: Allen Hogg, Jeff Miller, and Nadel
    Magazine/Publication: ESOMAR Congress 2000 Proceedings
    Publication Date: September 1, 2000

    Article Title: OK on Mixed MR Methods, Data Collection
    Author/Expert: Jeff Miller
    Magazine/Publication: Research Conference Report, Presentation at the IQPC Online MR Web-Based Surveys Summit, Chicago, IL
    Publication Date: August 2000

    Article Title: Net v. Phone: The Great Debate
    Author/Expert: Jeff Miller
    Magazine/Publication: Research Magazine
    Publication Date: August 1, 2000

    Article Title: Capturing the Consumer: Ensuring Web Site Stickiness
    Author/Expert: Jeff Miller and Oxley
    Magazine/Publication: Admap
    Publication Date: July/August 2000

    Article Title: An Examination of the Relationship Between Service Quality, Customer Satisfaction, and Store Loyalty
    Author/Expert: Jamie Baker-Prewitt and Eugene Sivadas
    Magazine/Publication: International Journal of Retail & Distribution Management
    Publication Date: March 2000

    Article Title: Steering Six Sigma...Partners In Quality
    Author/Expert: Jim Jubelirer (quoted)
    Magazine/Publication: CIO Enterprise
    Publication Date: April 1999

    Article Title: Employee Benefits - Employee Opinion Surveys
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Atlanta Business Chronicle
    Publication Date: February 28, 1999

    Article Title: Best Practices for Employees and Bosses
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Office Systems Magazine
    Publication Date: September 1998

    Article Title: Integrated Satisfaction Measurement Systems
    Author/Expert: Jim Jubelirer
    Magazine/Publication: The Quality Observer
    Publication Date: May/June 1998

    Article Title: The State of Georgia's Move Toward Customer-Driven Government
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: The Quality Observer
    Publication Date: March/April 1998

    Article Title: Extra Measures: New Satisfaction Surveys Find Out How IT Customers Really Feel.
    Author/Expert: Jim Jubelirer
    Magazine/Publication: PC Week
    Publication Date: February 1998

    Article Title: America's Changing Workforce
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Journal of Business Strategy
    Publication Date: January 1998

    Article Title: Improving Customer Loyalty: Case Study of Cellular One Rhode Island
    Author/Expert: Dan Evarrs
    Magazine/Publication: The Quality Observer
    Publication Date: January/February 1998

    Article Title: Loyalty Is More Than Just Repeat Customers
    Author/Expert: Jim Jubelirer
    Magazine/Publication: Triangle Business Journal
    Publication Date: November 1997

    Article Title: Telecommunications Firms 'Scout' for New Customers
    Author/Expert: Diane Salamon
    Magazine/Publication: Boston Business Journal
    Publication Date: October 1997

    Article Title: Effective Employee Surveys Aren't 'Report Cards'
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Business Courier
    Publication Date: September 1997

    Article Title: Customer-Driven Behavior Change
    Author/Expert: Jim Jubelirer
    Magazine/Publication: The Portable Conference on Change Management
    Publication Date: March 1997

    Article Title: How to Pinpoint and Pursue More Loyal Customers
    Author/Expert: Tim Boyd
    Magazine/Publication: Customer Service Manager's Letter
    Publication Date: January 1997

    Article Title: Westin Hotels & Resorts The Customer Service Journey
    Author/Expert: Michael Kuhn
    Magazine/Publication: Quality Observer
    Publication Date: April 1996

    Article Title: A Model for Managing Customers
    Author/Expert: Michael Kuhn
    Magazine/Publication: HOTELS
    Publication Date: April 1996

    Article Title: Customer Loyalty: Playing for Keeps
    Author/Expert: BCSA
    Magazine/Publication: Quality Progress
    Publication Date: February 1996

    Article Title: Department Store Shopping Satisfaction (chart)
    Author/Expert: BCSA
    Magazine/Publication: Stores
    Publication Date: January 1996

    Article Title: Focus on Customer Satisfaction Helps Chevron Battle Competition
    Author/Expert: Tim Boyd
    Magazine/Publication: Quality Observer
    Publication Date: December 1995

    Article Title: Customer Satisfaction Measurement, Consumer Affairs and Relationship Management
    Author/Expert: Tim Boyd
    Magazine/Publication: Mobius
    Publication Date: June 1995

    Article Title: Report on Customer Satisfaction
    Author/Expert: BCSA
    Magazine/Publication: Chevron Natural Gas internal piece
    Publication Date: January 1995

    Article Title: Survey Says: Employee Surveys Can Be Effective Management Tools
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Managers Magazine
    Publication Date: May 1991

    View Published Articles - Recent

     

          
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