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    Search Form - Published Articles

     
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    Published Articles - Archive

    Article Title: Kendall Nash Named Top Moderator by SURVEY Magazine
    Author/Expert: Kendall Nash
    Magazine/Publication: SURVEY Magazine
    Publication Date: June 2014
    Article Information: Kendall Nash, Vice President and Senior Qualitative Consultant, was recently named a Top Moderator by SURVEY Magazine. Kendall currently serves as President of the Qualitative Research Consultants Association (QRCA)and is the instructor of Burke Institute's Next Generation Qualitative Tools seminar.
    View Article http://www.burke.com/Library/Articles/Survey%20magazine%20-%20June%202014%20Kendall%20Nash%20Top%20Moderator.pdf

    Article Title: Burke’s President and CEO, Jeff Miller, named Technology Leader by SURVEY Magazine
    Author/Expert: Jeff Miller
    Magazine/Publication: SURVEY Magazine
    Publication Date: March 2014
    Article Information: Burke’s President and CEO, Jeff Miller, was recently named one of the Top Technology Trendsetters by SURVEY magazine. Described as a technology leader in the publication, Mr. Miller is best known for his rigorous R&D on technology trends such as online and mobile data collection.
    View Article http://www.burke.com/Library/Articles/Edited_SURVEY%20-%20Technology%20Trendsetters%20-%20March%202014.pdf

    Article Title: Master Crafting Qualitative Basics
    Author/Expert: Kendall Nash
    Magazine/Publication: Vue magazine
    Publication Date: January/February 2014
    View Article http://www.burke.com/Library/Articles/Nash_Vue%20magazine_2014.pdf

    Article Title: Using Tablet Computers For “Intentional” Mobile Research
    Author/Expert: John Seal
    Magazine/Publication: CASRO Journal
    Publication Date: Dec. 11, 2012
    View Article http://www.burke.com/Library/Articles/John%20Seal_Article_CASRO%202012-2013%20Journal.pdf

    Article Title: The Cultural Connection: How Hispanic Identity Influences Millennials
    Magazine/Publication: Ad Age magazine
    Publication Date: May 2012
    Article Information: A study conducted by Univision and Burke, Inc. on the cultural connections of Hispanic Americans was published in the May 13th, 2012 issue of Ad Age magazine. The study, The Cultural Connection, analyzed the cultural connections of millennial and nonmillennial Hispanics, and how those connections played out differently in decision making when applied to defining behaviors, including product and brand purchase decisions, and media-related activities. The study also introduces the Cultural Connection Index - a quantitative metric that identifies the relative importance of cultural influences based on three dimensions - family, heritage, and community - that best explain what influences Hispanic behaviors.
    View Article http://gaia.adage.com/images/bin/pdf/Hispanic%20Millennials.pdf

    Article Title: Knowledge, Preventive Action, and Barriers to Cardiovascular Disease Prevention by Race and Ethnicity in Women: An American Heart Association National Survey
    Author/Expert: Thomas Mills and Susan Simpson
    Magazine/Publication: Journal of Women's Health
    Publication Date: July 2010
    View Article http://www.burke.com/Library/Articles/AHARace-EthnicityManuscript_PublishedJuly2010.pdf

    Article Title: Beyond Trapping the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing
    Author/Expert: Jamie Baker-Prewitt and Jeff Miller
    Magazine/Publication: CASRO Panel Conference
    Publication Date: February 2009
    View Article http://www.burke.com/Library/Conference/Beyond%20Trapping%20the%20Undesirable%20Panelist_FINAL.pdf

    Article Title: Learning to Improve
    Author/Expert: Jim Berling
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: August 2008
    View Article http://www.burke.com/Library/Articles/Berling_0808.pdf

    Article Title: The Hidden Limitations of Tracking Research
    Author/Expert: John Seal and Mark Moody
    Magazine/Publication: Marketing Research magazine
    Publication Date: Spring 2008
    View Article http://www.burke.com/Library/Articles/Tracking_Research_Seal.pdf

    Article Title: At the Junction
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: Marketing Research magazine
    Publication Date: Winter 2007

    Article Title: RBR's 2007 "Executive of the Year" Taught Us All About Data Quality
    Author/Expert: Jeff Miller (referenced)
    Magazine/Publication: Research Conference Report
    Publication Date: November 2007
    View Article http://www.burke.com/Library/Articles/2007-11%20RBR.PDF

    Article Title: Ongoing Maintenance Required
    Author/Expert: Jamie Baker-Prewitt
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: October 2007
    View Article http://www.burke.com/Library/Articles/Baker_1007.pdf

    Article Title: The Current State and Future Possibilities of Online Panels
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: Research Conference Report
    Publication Date: July/August 2007
    View Article http://www.burke.com/Library/Articles/Jeff%20Miller%2008-07%20RCR%20Layout.pdf

    Article Title: Return on Quality (ROQ): Making Service Quality Financially
    Author/Expert: Tony Zahorik
    Magazine/Publication: Journal of Marketing
    Publication Date: April 1995
    View Article http://www.burke.com/Library/Articles/ROQbetter.pdf

    Article Title: Lessons About Pharma MR from a True Expert
    Author/Expert: Ron Tatham (referenced)
    Magazine/Publication: Pharma Market Research Report
    Publication Date: January/February 2007

    Article Title: Something to Crow About
    Magazine/Publication: SmartBusiness Indianapolis
    Publication Date: December 2006
    View Article http://www.burke.com/Library/Articles/34856_eprintL.pdf

    Article Title: Research Reveals Alarming Incidence of 'Undesirable' Online Participants
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: RFL Communnications
    Publication Date: October 2006

    Article Title: Medium Allows Researchers to Dig Deeper
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: March 1, 2006

    Article Title: Outlook 2006
    Author/Expert: Kendall Nash (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2006

    Article Title: Does Brand Loyalty Influence Double Jeopardy? A Theoretical and Empirical Study
    Author/Expert: Kunal Gupta, Bandyopadhyay, and Dube
    Magazine/Publication: Journal of Product and Brand Management
    Publication Date: November 7, 2005

    Article Title: Samples Eliminate Fear Factor
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: October 15, 2005

    Article Title: Work the Room -- Create Right Setting to Get Desired Feedback
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: March 1, 2005

    Article Title: Outlook 2005: Balancing Act
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2005

    Article Title: Focus 2005, Balancing Act
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2005

    Article Title: Watch and Learn
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: September 1, 2004

    Article Title: The Double Jeopardy Effect on Brands
    Author/Expert: Kunal Gupta
    Magazine/Publication: Journal of Product & Brand Management
    Publication Date: 2004

    Article Title: Turned on a Dime
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: March 15, 2004

    Article Title: Watch Out for Dropouts
    Author/Expert: Jeff Miller and Allen Hogg
    Magazine/Publication: Quirks Marketing Research Review
    Publication Date: July/August 2003

    Article Title: Leave It to the Experts -- Outside Research Firms Unify Disparate Data
    Author/Expert: Tim Boyd (quoted)
    Magazine/Publication: Marketing News
    Publication Date: April 28, 2003

    Article Title: The New Science of Focus Groups
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: American Demographics
    Publication Date: March 1, 2003

    Article Title: The Feedback Environment Scale (FES): Construct Definition, Measurement and Validation
    Author/Expert: Steelman, L.A., Levy, P.E., & Snell, A.F.
    Magazine/Publication: Educational and Psychological Measurement
    Publication Date: January 2, 2003

    Article Title: Drop-Down Boxes, Radio Buttons or Fill-in-the-Blank? Web-Survey Scale Type Effects
    Author/Expert: Allen Hogg and Jaci Jarrett Masztal
    Magazine/Publication: Council of American Survey Research Organizations (CASRO) Annual Journal
    Publication Date: 2002

    Article Title: Other People's Money
    Author/Expert: Burke
    Magazine/Publication: Reader's Digest
    Publication Date: August 2002

    Article Title: Two Technologies Vie for Piece of Growing Focus Group Market
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: May 27, 2002

    Article Title: How Customer-Focused Programs Differ
    Author/Expert: Kunal Gupta
    Magazine/Publication: Marketing News
    Publication Date: May 13, 2002

    Article Title: Especially for You
    Author/Expert: Kunal Gupta
    Magazine/Publication: Quirks Marketing Research Review
    Publication Date: May 2002

    Article Title: Status Quo = Progress - Surveys Still Done in Muslim Areas, with Difficulty
    Author/Expert: Trenton Haack (quoted)
    Magazine/Publication: Marketing News
    Publication Date: April 29, 2002

    Article Title: Scaling: The Never Ending Debate - An Examination of the Factors Influencing Scale Construction and Selection
    Author/Expert: Jamie Baker-Prewitt, Kunal Gupta, and Jeff Miller,
    Magazine/Publication: Casro 2001 Journal: pp.125-129
    Publication Date: November 2001

    Article Title: Squeeze Play
    Author/Expert: Bill Barnes
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: October 2001

    Article Title: New Tricks for Old Dogs
    Author/Expert: Jeff Miller (quoted)
    Magazine/Publication: Marketing News
    Publication Date: January 15, 2001

    Article Title: Focus Groups Without Walls - Or Borders
    Author/Expert: Trenton Haack
    Magazine/Publication: Quirk's Marketing Research Review
    Publication Date: November 2000

    Article Title: Caution in Shifting Phone Surveys to Net
    Author/Expert: Allen Hogg, Jeff Miller, and Nadel
    Magazine/Publication: Research Conference Report, Presentation at ESOMAR Congress 2000, Vienna, Austria
    Publication Date: September 2000

    Article Title: Stickiness Has Different Meaning at Sites
    Author/Expert: Jeff Miller and Oxley
    Magazine/Publication: Research Conference Report, Presentation at ESOMAR Congress 2000, Vienna, Austria
    Publication Date: September 2000

    Article Title: What Makes A Web Site 'Sticky'? A Critical Element in Online Relationship Marketing Strategies
    Author/Expert: Jeff Miller and Oxley
    Magazine/Publication: ESOMAR Congress 2000 Proceedings
    Publication Date: September 2000

    Article Title: Internet vs. Telephone Data Collection: Does Method Matter?
    Author/Expert: Allen Hogg, Jeff Miller, and Nadel
    Magazine/Publication: ESOMAR Congress 2000 Proceedings
    Publication Date: September 1, 2000

    Article Title: OK on Mixed MR Methods, Data Collection
    Author/Expert: Jeff Miller
    Magazine/Publication: Research Conference Report, Presentation at the IQPC Online MR Web-Based Surveys Summit, Chicago, IL
    Publication Date: August 2000

    Article Title: Net v. Phone: The Great Debate
    Author/Expert: Jeff Miller
    Magazine/Publication: Research Magazine
    Publication Date: August 1, 2000

    Article Title: Capturing the Consumer: Ensuring Web Site Stickiness
    Author/Expert: Jeff Miller and Oxley
    Magazine/Publication: Admap
    Publication Date: July/August 2000

    Article Title: An Examination of the Relationship Between Service Quality, Customer Satisfaction, and Store Loyalty
    Author/Expert: Jamie Baker-Prewitt and Eugene Sivadas
    Magazine/Publication: International Journal of Retail & Distribution Management
    Publication Date: March 2000

    Article Title: Steering Six Sigma...Partners In Quality
    Author/Expert: Jim Jubelirer (quoted)
    Magazine/Publication: CIO Enterprise
    Publication Date: April 1999

    Article Title: Employee Benefits - Employee Opinion Surveys
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Atlanta Business Chronicle
    Publication Date: February 28, 1999

    Article Title: Best Practices for Employees and Bosses
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Office Systems Magazine
    Publication Date: September 1998

    Article Title: Integrated Satisfaction Measurement Systems
    Author/Expert: Jim Jubelirer
    Magazine/Publication: The Quality Observer
    Publication Date: May/June 1998

    Article Title: The State of Georgia's Move Toward Customer-Driven Government
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: The Quality Observer
    Publication Date: March/April 1998

    Article Title: Extra Measures: New Satisfaction Surveys Find Out How IT Customers Really Feel.
    Author/Expert: Jim Jubelirer
    Magazine/Publication: PC Week
    Publication Date: February 1998

    Article Title: America's Changing Workforce
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Journal of Business Strategy
    Publication Date: January 1998

    Article Title: Improving Customer Loyalty: Case Study of Cellular One Rhode Island
    Author/Expert: Dan Evarrs
    Magazine/Publication: The Quality Observer
    Publication Date: January/February 1998

    Article Title: Loyalty Is More Than Just Repeat Customers
    Author/Expert: Jim Jubelirer
    Magazine/Publication: Triangle Business Journal
    Publication Date: November 1997

    Article Title: Telecommunications Firms 'Scout' for New Customers
    Author/Expert: Diane Salamon
    Magazine/Publication: Boston Business Journal
    Publication Date: October 1997

    Article Title: Effective Employee Surveys Aren't 'Report Cards'
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Business Courier
    Publication Date: September 1997

    Article Title: Customer-Driven Behavior Change
    Author/Expert: Jim Jubelirer
    Magazine/Publication: The Portable Conference on Change Management
    Publication Date: March 1997

    Article Title: How to Pinpoint and Pursue More Loyal Customers
    Author/Expert: Tim Boyd
    Magazine/Publication: Customer Service Manager's Letter
    Publication Date: January 1997

    Article Title: Westin Hotels & Resorts The Customer Service Journey
    Author/Expert: Michael Kuhn
    Magazine/Publication: Quality Observer
    Publication Date: April 1996

    Article Title: A Model for Managing Customers
    Author/Expert: Michael Kuhn
    Magazine/Publication: HOTELS
    Publication Date: April 1996

    Article Title: Customer Loyalty: Playing for Keeps
    Author/Expert: BCSA
    Magazine/Publication: Quality Progress
    Publication Date: February 1996

    Article Title: Department Store Shopping Satisfaction (chart)
    Author/Expert: BCSA
    Magazine/Publication: Stores
    Publication Date: January 1996

    Article Title: Focus on Customer Satisfaction Helps Chevron Battle Competition
    Author/Expert: Tim Boyd
    Magazine/Publication: Quality Observer
    Publication Date: December 1995

    Article Title: Customer Satisfaction Measurement, Consumer Affairs and Relationship Management
    Author/Expert: Tim Boyd
    Magazine/Publication: Mobius
    Publication Date: June 1995

    Article Title: Report on Customer Satisfaction
    Author/Expert: BCSA
    Magazine/Publication: Chevron Natural Gas internal piece
    Publication Date: January 1995

    Article Title: Survey Says: Employee Surveys Can Be Effective Management Tools
    Author/Expert: Jaci Jarrett Masztal
    Magazine/Publication: Managers Magazine
    Publication Date: May 1991

    View Published Articles - Recent

     

          
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