Announcements
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Using Tablet Computers for "Intentional" Mobile Research
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Books
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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
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Marketing Research: An Applied Orientation
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The Handbook of Marketing Research: Uses, Misuses and Future Advances
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Multivariate Data Analysis (6th Edition)
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Journey to the Top: Life Stories and Insights from Fifty Governors
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Rewards That Drive High Performance
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Return on Quality: Measuring the Financial Impact of Your Company’s Quest for Quality
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Broadcast Interviews
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Charting a Roadmap for Your Brand
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Charting a Roadmap for Your Brand
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Focus on Burke and Customer Loyalty
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Research Design for Decision Support
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Enterprise Value Management and Qualitative Research
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Case History
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Events
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IIR The Market Research Event
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2013 Shopper Insights in Action Conference
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2013 Total Customer Experience Leaders Summit
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Customer Experience Program Lessons: Why Programs Fail and What You Can Do to Ensure That Yours is Successful
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2013 AMA Applied Research Methods
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Online Research Essentials
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22nd Annual Sustainability and Environmental, Health & Safety Symposium
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Soaring Growth in the Solar Industry Means Jobs in Ohio, Indiana & Kentucky...Save Money with Solar, Differentiate Your Company and Align with Customers, Employees, and Prospects
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2013 CASRO Online Research Conference
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Mobile Research Risk: What Happens to Data Quality When Respondents Use a Mobile Device for a Survey Designed for a PC
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IIR The Market Research Event
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Advanced School of Marketing Research
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Using Social Media, Social Networks and Virtual Platforms to Conduct Research
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Advanced School of Marketing Research
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Online Research Developments
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3E Summit
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2012 AMA Research & Strategy Summit
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Fringe Factory 2012
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Shopper Insights in Action Conference
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IIR Total Customer Experience Leaders Summit
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IIR Total Customer Experience Leaders Summit
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2012 PMSA Annual Conference
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IIR The Market Research Technology Event
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AMA Applied Research Methods - All-Tutorial Training
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2012 PMRG Annual National Conference
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Advertising Research Foundation Annual Convention + Insights Zone
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Advanced School of Marketing Research
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Online Research Developments
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IIR The Market Research Event
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CASRO 36th Annual Conference
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IIR Total Customer Experience Leaders Summit
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2011 AMA Marketing Research Conference
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RFL's Return on Investment on Market Research Conference
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Store Brands Decisions Innovation & Marketing Summit
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IIR Shopper Insights in Action Conference
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MRA Annual Conference
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2011 PMSA Conference
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Optimizing Your Data for Evidence-based (ROI) Decision Making
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26th Annual SIOP Conference
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AMA Applied Research Methods - All-Tutorial Training
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Online Research Essentials
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2011 PMRG Annual National Conference
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The ARF 75th Anniversary Annual Convention and Insights Zone
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CASRO Online Research Conference
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Listening Versus Asking: How Social Media Measures Relate to Consumer Attitudes and Purchase Behaviors
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CBI's 2nd Bio/Pharmaceutical Forum on Leveraging Secondary Data Sources
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Understanding the Fundamentals of Secondary Data
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AMA Applied Research Methods - All-Tutorial Training
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Online Research Developments
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IIR Market Research Event
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Leveraging Shopper Loyalty Insights to Build Winning Retail/Category Strategies
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MRA Fall Conference and RIF
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IIR Customer World - Linkage Strategies
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Estimating the ROI of Customer Centricity: The Ten 'Must Know' Things about Linkage Analysis
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PMRG Fall Institute
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QRCA Annual Conference
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Flirting, Dating, and Getting Engaged: The Unsung Love Story Between Quant and Qual
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AMA Marketing Research Conference
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MRA Annual Conference and RIF
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LIMRA Marketing and Research Conference
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Snow White Research and Dopey Mistakes to Avoid
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AMA Marketing Research Executive Forum
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Minnesota American Marketing Association Research Seminar
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A New Age in Qualitative Research: Using Social Media Research and Other Technology Solutions to Generate Insights
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AMA Applied Research Methods - All-Tutorial Training
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Online Research Essentials
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PMRG Annual National Conference Presentation
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Driving Prescribing Behaviors: Using Linkage Analysis for ROI-Based Decisions, a Panel Discussion
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Learn More About Linkage Analysis
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IIR Measure Up
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CASRO Panel Conference
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Looking Beyond Quality Differences: How Do Consumer Buying Patterns Differ by Sample Source?
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AMA Advanced School of Marketing Research
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MRA Fall Conference & RIF
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IIR North American Conference on Customer Management
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PMRG Fall Institute
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IIR Market Research Event
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QRCA Annual Conference
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AMA Marketing Research Conference
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NorthWest MRA Burke Institute Seminar
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Multivariate Analysis Techniques
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MRA Annual Conference & RIF
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CASRO 14th Annual Technology Conference
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AMA Applied Research Methods - Spring 2009 - All-Tutorial Training
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Online Research Essentials
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IIR 13th Annual Linkage Strategies 2009
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PMRG Annual National Conference
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CASRO Panel Conference
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Beyond 'Trapping' the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing
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MRA Joint Chapter Conference - Atlanta SE, Florida & Great Lakes Chapters
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Riding the Technology Wave: How Advances in Data Collection and Processing Have Redefined Client Deliverables
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IQPC Customer Engagement and Loyalty Summit
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IIR North American Conference on Customer Management
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AMA Advanced School of Marketing Research
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Online Research Developments
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IIR The Research Industry Summit
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Chairman's Solutions Panel
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MRA Fall Conference and RIF
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The Evolution of Online Marketing Research
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Category Management Conference
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Using Primary Research Data in Lieu or as a Supplement to Syndicated Data Streams to Better Understand Your Consumers
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AMA Applied Research Methods - Fall 2008 - All-Tutorial Training
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Online Research Essentials
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IIR The Market Research Event
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Jacob Fleming Strategic Marketing and Branding for the Pharmaceutical Industry
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IQPC Customer Feedback Week
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AMA Marketing Research Conference
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CASRO Tech Conference
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MRA Annual Conference and RIF
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CBI 3rd Annual Pharmaceutical Market Research Summit
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AMA Applied Research Methods - Spring 2008 - All-Tutorial Training
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Online Research Essentials
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PMRG Annual National Conference
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MRA 22nd Annual Las Vegas Conference
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Qualitative Technology
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IIR Linkage Strategies 2008
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Linkage Analysis: Painting the Big Picture with Numbers
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CASRO Panel Conference
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Online Interview Interventions: Can "Bad" Panelists Be Rehabilitated?
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Frost and Sullivan 11th Annual Marketing Research 2008 Executive MindXChange
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Driving Business-to-Business Pricing Strategy Through Marketing Research
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AMA Executive Insights Conference
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IIR The Market Resarch for Financial Services Conference
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IIR Research Industry Summit on Data Quality
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Strategies to Improve Quality Throughout the Respondent Experience: Strategies for Retention
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IIR Research Industry Summit on Data Quality
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The One Table; One Task Discourse: A Round Table on Data Quality
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MRA Fall Conference and RIF
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IIR The Market Research Event
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Ensuring Customer Centricity in the Wake of a Merger: Sprint Nextel's Voice of the Customer Advisory Panel
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IIR The Market Research Event
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Constant Improvement: The Shaw Industries Customer Loyalty Research Program
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IIR The Market Research Event
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Using New Technologies to Drive a Better Customer Experience at Volvo and Mack Trucks
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Marcus Evans Pharma Market Research Excellence Conference
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Leveraging Market Research for Better Product Positioning in a Saturated Market
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CASRO Annual Conference
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AMA 16th Annual Frontiers in Service Conference
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Linking Measures of Customer Satisfaction and Loyalty to Measures of Financial Success: Compelling Case Studies from the Business World
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ASQ Annual Service Quality Conference
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Best Practices in Service Quality Measurement
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IIR North American Conference on Customer Management
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Keeping Customer Relationship Measurement Systems Relevant: Using Your Resources Wisely
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AMA Marketing Research Conference
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Brand Equity: Measuring and Linking to Business Outcomes
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PMRG The First Annual Meeting of The PMRG Institute
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Segmentations That Work: A New Approach to an Old Problem
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IIR 7th Annual Shopper Insights in Action Conference
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IIR Excellence in Market Research Conference
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MRA Annual Conference and RIF
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AMA Applied Research Methods - Spring 2007 - All-Tutorial Training
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Online Research Essentials
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PMRG Annual National Conference
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Lights, Camera, Action! Technology's Impact on Qualitative Research
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IIR Linkage Strategies 2007
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Linkage Analysis: Doing It Right and Making It Work
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IIR Linkage Strategies 2007
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Using Customer Insights to Drive Culture & Business Results
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IIR Linkage Strategies 2007
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Unleashing the Potential of Linkage: Adding Financial Linkage to VOC Linkage
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IIR Linkage Strategies 2007
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World Trade Group 2nd Annual Global Marketing Summit 2007
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AMA Executive Insights Conference
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IIR The Market Research Event
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Distraction to Satisfaction: Using Measurement to Create Focus on the Customer
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Developing Internal Process Standards From Customer Feedback
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CASRO Online Research Conference
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Listening Versus Asking: How Social Media Measures Relate to Consumer Attitudes and Purchase Behaviors
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Press Releases
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Vice President, Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Promotes Rene Watanabe Day to Vice President, Senior Account Consultant, Client Services
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Burke, Inc. Promotes Mike Webster to Senior Vice President, Research Solutions
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Vice President, Senior Account Executive Joins Burke, Inc.
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Burke Announces ISO 20252 Certification
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Burke, Inc. Promotes Ken Strunk to Vice President, Data Collection Services
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Burke, Inc. Promotes Stacy McWhorter to Senior Vice President, Client Services
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Burke, Inc. Promotes Michael Laux to Vice President, Client Services
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Burke, Inc. Named 2011 #1 ‘Top Workplace'
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Burke, Inc. Remains Industry Leader Among U.S. Marketing Research Firms for Fifth Consecutive Year
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Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Awarded Prestigious Leed Green Building Certification
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Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Promotes Tim George to Vice President, Human Resources
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Ribbon Cutting Ceremony Celebrates Completion of Burke, Inc. Corporate Headquarters
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Burke, Inc. Promotes Joelle Schwartz to Vice President, Manager And Senior Consultant
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Burke, Inc. Promotes Rachel Peck to Vice President
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Burke, Inc. Promotes Michael Pietrangelo to Senior Vice President
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Burke, Inc. Promotes Andrew Bernard to Vice President
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Burke, Inc. Promotes Charles Eden to Senior Vice President
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Burke, Inc. Names New President and CEO
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Vice President/Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Promotes Bill Barnes to Senior Vice President
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Burke, Inc. Promotes John Seal to Senior Vice President, Senior Consultant
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Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Promotes Debi Wyrick to Senior Vice President
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Burke, Inc. Remains Industry Leader Among Marketing Research Firms
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Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Promotes Sandip Narang to Senior Vice President
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Burke, Inc. Promotes Jodie McInerney to Senior Vice President
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Burke, Inc. Promotes Steve Perkins to Vice President
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Burke, Inc. Promotes Todd Jacobson to Senior Vice President
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Burke, Inc. Promotes Terri Catlett to Senior Vice President
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Burke, Inc. Promotes Stacy McWhorter to Vice President
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New Senior Account Executive Joins Burke, Inc.
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Burke, Inc. Promotes Tom Myers to Client Services Management
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Burke, Inc. Promotes Diane Surette to Executive President/Head Of Client Services
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Burke, Inc. Receives Top Gold Index Award Among U.S. Marketing Research Firms
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Burke, Inc. Receives 2008 Cincinnati Youth Collaborative Dream Makers Award
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Burke, Inc. Remains Industry Leader
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Burke, Inc. Promotes Rachel Peck to Senior Account Executive, Client Services
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Burke, Inc. Promotes Jim Berling to Senior Vice President
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Burke, Inc Promotes Tara Marotti to Senior Vice President, Client Services
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Burke Announces 100% ESOP Ownership
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Senior Consultant Joins Burke, Inc.
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Burke, Inc. Executive Earns 'Executive Of The Year' Award
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Account Executive Joins Burke, Inc.
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Burke, Inc. Receives Highest Overall Satisfaction Score for U.S. Marketing Research Firms
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Burke, Inc. Executive Earns 2007 Parlin Marketing Research Award
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Burke, Inc. Promotes Mike Webster to Vice President, Technology Solutions
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Burke, Inc. Promotes Jeff Miller as Chief Operating Officer
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Burke Vice President Chosen as Malcolm Baldrige National Quality Award Examiner
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Burke Institute Vice President Authors Top 20 Most Influential Marketing Science Article
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Burke, Inc. Promotes Greg Van Scoy to Senior Vice President
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Burke, Inc. Promotes Stacy McWhorter to Senior Account Executive
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Burke, Inc. Promotes Steve Clark to Senior Vice President
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Burke, Inc. Announces Account Manager Hire
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Burke, Inc. Promotes Jamie Baker-Prewitt to Senior Vice President, Director, Decision Sciences
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Burke, Inc. Named 'Best Place To Work' Finalist
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Burke, Inc. Hires Senior Consultant
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New Senior Account Executive Joins Burke, Inc.
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Burke Announces New Hires
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New Vice Presidents Join Burke, Inc.
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Burke, Inc. Announces New Hires
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Burke, Inc. Executive Receives Award of Excellence
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Burke, Inc. Becomes Official Sponsor at AMA Marketing Research Conference
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Burke, Inc. Tops Satisfaction Scores
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Burke, Inc. Named ESOP Company of the Year
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Burke, Inc. Promotes Mary Beth Mapstone to Senior Vice President of Finance & Administrative Services
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Burke, Inc. Names New President and CEO
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Burke, Inc. Names New Vice President of Client Services
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Burke, Inc. Names New Vice President of Client Services
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Burke, Inc. Congratulates its Newest PhD
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Burke, Inc. Promotes Two to Senior Vice Presidents of Client Services
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Burke, Inc. Hires New Senior Account Executive
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Burke, Inc. Adds New Member to its Client Services Team
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Air Products Wins EXPLOR Award
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SEGUETM to Pave the Way to Better Market Segmentation
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Burke, Inc. Announces New Vice President
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Burke, Inc. Announces New Vice President
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Burke Incorporated Adds New Senior Account Executive to Staff
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Whole-Brain Web Site Assessment to be Demonstrated at Advertising Research Foundation Convention
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Burke ICE Research Conducts Whole-Brain Web Site Assessments of CNN.com, FOXNEWS.com and MSNBC.com Web Sites
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ACNielsen Burke Institute and Burke, Inc. Create New Joint Venture
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Burke, Inc. Announces New Vice President of Advanced Methods
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Burke Customer Satisfaction Associates Hires New Senior Account Executive/Senior Consultant
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Burke, Inc. Announces New Senior Vice President of Burke Customer Satisfaction Associates
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Burke, Inc. Announces New Senior Account Executive of Burke Customer Satisfaction Associates
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Sprint Honored for Online Study Utilizing Burke's CHOICES™ Research Approach
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Burke Customer Satisfaction Associates Hires New Vice President
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Burke Customer Satisfaction Associates Hires New Account Executive
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Burke, Inc. Announces New Vice President of Burke Customer Satisfaction Associates
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Burke Marketing Research Announces New Vice President of Client Service
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Individuals With Internet Access Spend Almost Four Hours per Week Watching TV While Online
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Food Network, ESPN Beat Broadcast Networks When Connecting Viewers With Web Sites
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Olympics, 'Millionaire' Draw Most TV Web-Site Hits, but 'Big Brother' Reaches Highest Percentage of Viewers
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Burke, Inc. Opens Chicago Office
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Burke Relocates Boston-Based Offices to Natick, Mass.
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Burke Interactive and Infratest Burke Paper Receives Top Case History Prize at ESOMAR Congress
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Children's Artistry Inspires Burke, Inc. to Redecorate Lobby
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Survey Rates "Stickiness" of Popular European Web Sites: Content Seen as Key Driver of Positive Evaluations, Revisiting, and Referrals
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Burke Marketing Research Announces Promotion of Bart Gamble to Vice President, BMR Client Services
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Burke Marketing Research Gains 40 Years of Expertise for its Clients
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Survey Results Dash to the Desktop: Burke Interactive Digital DashboardTM is the Newest Online Reporting Solution
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Burke Interactive Study Boosts Integrity of the Internet as Research Tool
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Michael Webster Promoted to Director of Burke Interactive Operations
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Burke, Inc. Promotes Todd Jacobson to Vice Presdient
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Burke, Inc. Hires Sandip Narang as Group Manager
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Burke Strategic Consulting Group Hires Gabriela Pashturrob as Consultant
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Burke, Inc. Promotes Greg Van Scoy to Account Executive
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Burke, Inc. Names Rod Cober Executive Vice President
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Burke Relocates East Coast Office
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Burke Strategic Consulting Group Names New Senior Vice President
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Burke, Inc. Names New Vice President
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Burke, Inc. Promotes Mary Beth Mapstone to Vice President of Finance
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Two to Join Burke Marketing Research Client Service Team
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Burke Strategic Consulting Group Names New Practice Leader
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Burke Customer Satisfaction Associates Promotes Tim Boyd to Senior Vice President
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Burke Marketing Research Promotes Three to Senior Vice President
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Burke Customer Satisfaction Associates Opens Southeast Office
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Burke Customer Satisfaction Associates Promotes Joe Toole to Vice President
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Product Sheets
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Enterprise Model
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Voice of the Customer/Employee Architecture Assessment
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Shopper Insights: Shopper Decision Hierarchy
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Shopper Insights: Retailer Loyalty Study
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Social Media Research
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Shopper Insights: Overview of Qualitative Tools
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Burke's Process for Actionable Segmentation
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Shopper Insights: Shopper Segmentation
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Implementing an Effective Performance Measurement Process
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Culture and Value Assessment
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Internal Customer Assessment
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Action Planning
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Workplace Wellness Assessment
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Employee and Organizational Surveys
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Merger & Acquisition Surveys
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Linkage Assessment - An Assessment of an Organization's Readiness for Understanding…
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Employee Engagement Overview
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Exit Interview/Survey
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Diversity & Inclusion
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Enterprise Blueprinting
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Linkage Analysis - Improving Bottom-Line Financial Performance …
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Blueprinting
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Customer Loyalty and Relationship Management
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Online Panel Data Quality - Are You Concerned About Online Panel Data Quality? So Are We.
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Interactive Product Display
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Burke Overview
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Burke Capabilities
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Online Focus Groups Taking Qualitative Research to the Web
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Nth Visitor Intercepts Recruiting Web Visitors With N-Viz™/N-Viz on Exit™
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CHOICES™ - Advanced Discrete Choice Modeling
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Digital Dashboard®- The Online Reporting Solution
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Burke Interactive Leading the Profession Through the Online Research Era
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Proprietary Panels Building Your Own Online Respondent Source
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STAGES®
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V I P The Online Veterinary Information Panel
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FISCAL® - Determining ROI-based Customer Retention Strategies
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Multi-Mode Surveys Mixing Online With More Traditional Data Collection
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Qualitative Services Delving Deeper Into Buyer Behavior
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Webnostics® Web Site Evaluations
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Primar®
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SEGUE™ - Conducting Market Segmentation That Matters
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Actiongrams Using Survey Responses to Trigger Immediate Interventions
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TRACTION™ - Turning Results Into Action
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PricePoint®
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Burke EQUITY™
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Burke CPS®
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Web Data Collection Programming and Hosting Online Surveys
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Published Articles
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Knowledge, Preventive Action, and Barriers to Cardiovascular Disease Prevention by Race and Ethnicity in Women: An American Heart Association National Survey
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Beyond Trapping the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing
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Learning to Improve
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The Hidden Limitations of Tracking Research
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RBR's 2007 "Executive of the Year" Taught Us All About Data Quality
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At the Junction
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Ongoing Maintenance Required
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The Current State and Future Possibilities of Online Panels
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Return on Quality (ROQ): Making Service Quality Financially
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Lessons About Pharma MR from a True Expert
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Something to Crow About
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Research Reveals Alarming Incidence of 'Undesirable' Online Participants
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Medium Allows Researchers to Dig Deeper
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Outlook 2006
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Does Brand Loyalty Influence Double Jeopardy? A Theoretical and Empirical Study
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Samples Eliminate Fear Factor
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Work the Room -- Create Right Setting to Get Desired Feedback
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Focus 2005, Balancing Act
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Outlook 2005: Balancing Act
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Watch and Learn
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The Double Jeopardy Effect on Brands
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Turned on a Dime
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Watch Out for Dropouts
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Leave It to the Experts -- Outside Research Firms Unify Disparate Data
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The New Science of Focus Groups
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The Feedback Environment Scale (FES): Construct Definition, Measurement and Validation
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Other People's Money
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Drop-Down Boxes, Radio Buttons or Fill-in-the-Blank? Web-Survey Scale Type Effects
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Two Technologies Vie for Piece of Growing Focus Group Market
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How Customer-Focused Programs Differ
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Especially for You
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Status Quo = Progress - Surveys Still Done in Muslim Areas, with Difficulty
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Scaling: The Never Ending Debate - An Examination of the Factors Influencing Scale Construction and Selection
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Squeeze Play
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New Tricks for Old Dogs
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Focus Groups Without Walls - Or Borders
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Caution in Shifting Phone Surveys to Net
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Stickiness Has Different Meaning at Sites
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What Makes A Web Site 'Sticky'? A Critical Element in Online Relationship Marketing Strategies
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Internet vs. Telephone Data Collection: Does Method Matter?
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OK on Mixed MR Methods, Data Collection
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Net v. Phone: The Great Debate
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Capturing the Consumer: Ensuring Web Site Stickiness
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An Examination of the Relationship Between Service Quality, Customer Satisfaction, and Store Loyalty
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Steering Six Sigma...Partners In Quality
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Employee Benefits - Employee Opinion Surveys
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Best Practices for Employees and Bosses
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Integrated Satisfaction Measurement Systems
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The State of Georgia's Move Toward Customer-Driven Government
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Extra Measures: New Satisfaction Surveys Find Out How IT Customers Really Feel.
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America's Changing Workforce
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Improving Customer Loyalty: Case Study of Cellular One Rhode Island
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Loyalty Is More Than Just Repeat Customers
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Telecommunications Firms 'Scout' for New Customers
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Effective Employee Surveys Aren't 'Report Cards'
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Customer-Driven Behavior Change
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How to Pinpoint and Pursue More Loyal Customers
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A Model for Managing Customers
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Westin Hotels & Resorts The Customer Service Journey
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Customer Loyalty: Playing for Keeps
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Department Store Shopping Satisfaction (chart)
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Focus on Customer Satisfaction Helps Chevron Battle Competition
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Customer Satisfaction Measurement, Consumer Affairs and Relationship Management
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Report on Customer Satisfaction
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Survey Says: Employee Surveys Can Be Effective Management Tools
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White Papers
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100 Top Hospitals CEO Insights: Keys to Success and Future Challenges
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Advances in Customer Loyalty Measurement
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The "Net Net" on the Net Promoter Score
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CRM Systems and Customer Survey Measurement: A Panoramic View of Customers
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Steering Six Sigma... Partners in Quality
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Employees Can Make the Difference!
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Building ROI-Based Decision Support Simulators
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Linking Measures of Customer Satisfaction, Value, and Loyalty to Financial Performance
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An "Outside-In" Approach to Defining Targets for Measures of Employee Satisfaction and Commitment
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An "Outside-In" Approach to Determining Customer-Driven Priorities for Improvement and Innovation
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Designing Customer Satisfaction and Loyalty Programs for Actionability
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Customer Loyalty in Industries with Limited Competitive Choice
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Conducting Online Research
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Internet vs. Telephone Data Collection: Does Method Matter?
Summary of Key Findings
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Internet vs. Telephone Data Collection: Does Method Matter?
Research Findings
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Conducting Conjoint and Discrete Choice Analysis and Modeling
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Drop-Down Boxes, Radio Buttoms, or Fill-in-the-Blank?
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