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    Books

    Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
    The Handbook of Marketing Research: Uses, Misuses and Future Advances
    Marketing Research: An Applied Orientation
    Multivariate Data Analysis (6th Edition)
    Journey to the Top: Life Stories and Insights from Fifty Governors
    Rewards That Drive High Performance
    Return on Quality: Measuring the Financial Impact of Your Company’s Quest for Quality

    Broadcast Interviews

    Charting a Roadmap for Your Brand
    Charting a Roadmap for Your Brand
    Focus on Burke and Customer Loyalty
    Research Design for Decision Support
    Enterprise Value Management and Qualitative Research

    Case History

    Accelerated Learning Labs® - Awareness & Usage - Food Manufacturer
    Brand Assessment - Awareness & Usage - Other
    Brand Assessment - Awareness & Usage - CPG
    Brand Assessment - Awareness & Usage - Pharmaceutical
    Brand Assessment - Awareness & Usage - Healthcare
    Brand Assessment - Brand Equity - CPG
    Brand Assessment - Brand Equity - Financial Services
    Brand Assessment - Brand Equity - Manufacturers
    Brand Assessment - Brand Equity - Pharmaceutical
    Brand Assessment - Brand Equity - Restaurant
    Brand Assessment - Brand Equity - Other
    Brand Assessment - Image Research - CPG
    Brand Assessment - Image Research - Healthcare
    Brand Assessment - Image Research - Restaurant
    Brand Assessment - Social Media - Travel/Leisure
    Product/Service Development - Concept Testing - Other
    Product/Service Development - Concept Testing - CPG
    Product/Service Development - Concept Testing - Pharmaceutical
    Product/Service Development - Concept Testing - Restaurant
    Product/Service Development - Pricing Research - Pharmaceutical
    Product/Service Development - Pricing Research - CPG
    Product/Service Development - Pricing Research - Technology
    Product/Service Development - Pricing Research - Financial Services
    Product/Service Development - Pricing Research - Healthcare
    Product/Service Development - Product Research - Manufacturers
    Product/Service Development - Product Research - CPG
    Product/Service Development - Product Research - Pharmaceutical
    Product/Service Development - Product Research - Financial Services
    Product/Service Development - Product Research - Healthcare
    Product/Service Development - Product Research - Restaurant
    Customer Engagement - Technology
    Customer Engagement - Utilities
    Customer Engagement - Financial Services
    Customer Engagement - Pharmaceutical
    Customer Engagement - Telecommunications
    Employee Engagement - Healthcare
    Employee Engagement - Retailing
    Employee Engagement - Technology
    Employee Engagement - Manufacturers
    Employee Engagement - Other
    Employee Engagement - Financial Services
    Employee Engagement - Pharmaceutical
    Employee Engagement - Utilities
    Linking Data Sources - Utilities
    Linking Data Sources - Financial Services
    Linking Data Sources - Pharmaceutical
    Linking Data Sources - Restaurant
    Linking Data Sources - Retailing
    Linking Data Sources - Technology
    Linking Data Sources - Travel/Leisure
    Market Segmentation - Financial Services
    Market Segmentation - Utilities
    Market Segmentation - CPG
    Market Segmentation - Healthcare
    Shopper Research - CPG
    Shopper Research - Retailing

    Events

    2016 The Market Research Event
    Best of ESOMAR 2016
    The 2016 Pharma Market Research Conference
    2015 IIR The Market Research Event
    2015 QRCA Conference
    Getting Beyond “Once Upon a Time
    Burke Reflections - Industry Trends in Customer Experience
    OmniShopper 2015: Insights & Marketing Strategies at Retail
    IIeX North America 2015
    So You Have An Insight…Now What? Teaching Researchers to Communicate Findings Through Stories.
    Total CX Leaders Conference
    Four Best Practice Frameworks for Customer Experience Practitioners
    2015 CXPA Insight Exchange
    IIeX Health 2015
    The Food Leaders Summit 2015
    Generational Perception of Values in Packaging and Messaging
    Burke
    2015 PMRG Connect
    2015 CASRO Digital Research Conference
    Educating the Next Generation Researcher
    Burke's Review of the 2014 TMRE
    Burke's Review of the 2014 Nonconscious Impact Measurement Forum
    2014 Nonconscious Impact Measurement Forum
    Making Nonconscious Measurement Practical for Marketing Insights
    Burke VP & Senior Qualitative Consultant to Present at Advanced School of Marketing Research
    Using Social Media, Social Networks and Virtual Platforms to Conduct Research
    Burke President & CEO to Present at Advanced School of Marketing Research
    Online Research Developments
    The Market Research Event 2014
    Storytelling and Actionable Research Delivery
    The PMRG Institute 2014
    Protecting Self-Regulation with Quality Credentials
    2014 MRA Fall Conference - Great Lakes Chapter
    Customer Engagement
    2014 Shopper Insights in Action
    Storytelling and Actionable Research Delivery
    Burke, Inc. and Univision Co-Present Webinar on How Casual Dining Restaurants Can Engage Hispanics
    New Study Shows How Casual Dining Restaurants Can Engage Hispanics
    Insights Innovation Exchange North America
    Meeting Them Where They Are: Uncovering Motivations of the iGeneration
    CASRO Technology & Innovation Event
    2014 Local Search Association Conference
    Ramp up Your Communication: Utilizing Local Media Data for Sales and Marketing Efforts
    2014 IIR Total Customer Experience Leaders Summit
    Customer Engagement: The Glaring Blind Spot You Have Been Ignoring in Your Customer Measurement Program
    2014 IIR Total Customer Experience Leaders Summit
    Customer Centric Culture: Why it Matters, and How to Measure It.
    2014 PMRG Annual National Conference
    IIR The Market Research Event
    2013 Shopper Insights in Action Conference
    2013 Total Customer Experience Leaders Summit
    Customer Experience Program Lessons: Why Programs Fail and What You Can Do to Ensure That Yours is Successful
    2013 AMA Applied Research Methods
    Online Research Essentials
    22nd Annual Sustainability and Environmental, Health & Safety Symposium
    Soaring Growth in the Solar Industry Means Jobs in Ohio, Indiana & Kentucky...Save Money with Solar, Differentiate Your Company and Align with Customers, Employees, and Prospects
    2013 CASRO Online Research Conference
    Mobile Research Risk: What Happens to Data Quality When Respondents Use a Mobile Device for a Survey Designed for a PC
    IIR The Market Research Event
    Advanced School of Marketing Research
    Online Research Developments
    Advanced School of Marketing Research
    Using Social Media, Social Networks and Virtual Platforms to Conduct Research
    3E Summit
    2012 AMA Research & Strategy Summit
    Fringe Factory 2012
    Shopper Insights in Action Conference
    IIR Total Customer Experience Leaders Summit
    IIR Total Customer Experience Leaders Summit
    2012 PMSA Annual Conference
    IIR The Market Research Technology Event
    AMA Applied Research Methods - All-Tutorial Training
    Advertising Research Foundation Annual Convention + Insights Zone
    2012 PMRG Annual National Conference
    Advanced School of Marketing Research
    Online Research Developments
    IIR The Market Research Event
    CASRO 36th Annual Conference
    2011 AMA Marketing Research Conference
    RFL's Return on Investment on Market Research Conference
    Store Brands Decisions Innovation & Marketing Summit
    IIR Shopper Insights in Action Conference
    MRA Annual Conference
    2011 PMSA Conference
    Optimizing Your Data for Evidence-based (ROI) Decision Making
    26th Annual SIOP Conference
    AMA Applied Research Methods - All-Tutorial Training
    Online Research Essentials
    2011 PMRG Annual National Conference
    The ARF 75th Anniversary Annual Convention and Insights Zone
    CASRO Online Research Conference
    Listening Versus Asking: How Social Media Measures Relate to Consumer Attitudes and Purchase Behaviors
    CBI's 2nd Bio/Pharmaceutical Forum on Leveraging Secondary Data Sources
    Understanding the Fundamentals of Secondary Data
    AMA Applied Research Methods - All-Tutorial Training
    Online Research Developments
    IIR Market Research Event
    Leveraging Shopper Loyalty Insights to Build Winning Retail/Category Strategies
    MRA Fall Conference and RIF
    IIR Customer World - Linkage Strategies
    Estimating the ROI of Customer Centricity: The Ten 'Must Know' Things about Linkage Analysis
    PMRG Fall Institute
    QRCA Annual Conference
    Flirting, Dating, and Getting Engaged: The Unsung Love Story Between Quant and Qual
    AMA Marketing Research Conference
    MRA Annual Conference and RIF
    LIMRA Marketing and Research Conference
    Snow White Research and Dopey Mistakes to Avoid
    AMA Marketing Research Executive Forum
    Minnesota American Marketing Association Research Seminar
    A New Age in Qualitative Research: Using Social Media Research and Other Technology Solutions to Generate Insights
    AMA Applied Research Methods - All-Tutorial Training
    Online Research Essentials
    PMRG Annual National Conference Presentation
    Driving Prescribing Behaviors: Using Linkage Analysis for ROI-Based Decisions, a Panel Discussion
    Learn More About Linkage Analysis
    IIR Measure Up
    CASRO Panel Conference
    Looking Beyond Quality Differences: How Do Consumer Buying Patterns Differ by Sample Source?
    AMA Advanced School of Marketing Research
    MRA Fall Conference & RIF
    IIR North American Conference on Customer Management
    PMRG Fall Institute
    IIR Market Research Event
    QRCA Annual Conference
    AMA Marketing Research Conference
    NorthWest MRA Burke Institute Seminar
    Multivariate Analysis Techniques
    MRA Annual Conference & RIF
    CASRO 14th Annual Technology Conference
    AMA Applied Research Methods - Spring 2009 - All-Tutorial Training
    Online Research Essentials
    IIR 13th Annual Linkage Strategies 2009
    PMRG Annual National Conference
    CASRO Panel Conference
    Beyond 'Trapping' the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing
    MRA Joint Chapter Conference - Atlanta SE, Florida & Great Lakes Chapters
    Riding the Technology Wave: How Advances in Data Collection and Processing Have Redefined Client Deliverables
    IQPC Customer Engagement and Loyalty Summit
    IIR North American Conference on Customer Management
    AMA Advanced School of Marketing Research
    Online Research Developments
    IIR The Research Industry Summit
    Chairman's Solutions Panel
    MRA Fall Conference and RIF
    The Evolution of Online Marketing Research
    Category Management Conference
    Using Primary Research Data in Lieu or as a Supplement to Syndicated Data Streams to Better Understand Your Consumers
    AMA Applied Research Methods - Fall 2008 - All-Tutorial Training
    Online Research Essentials
    IIR The Market Research Event
    Jacob Fleming Strategic Marketing and Branding for the Pharmaceutical Industry
    IQPC Customer Feedback Week
    AMA Marketing Research Conference
    CASRO Tech Conference
    MRA Annual Conference and RIF
    CBI 3rd Annual Pharmaceutical Market Research Summit
    AMA Applied Research Methods - Spring 2008 - All-Tutorial Training
    Online Research Essentials
    PMRG Annual National Conference
    MRA 22nd Annual Las Vegas Conference
    Qualitative Technology
    IIR Linkage Strategies 2008
    Linkage Analysis: Painting the Big Picture with Numbers
    CASRO Panel Conference
    Online Interview Interventions: Can "Bad" Panelists Be Rehabilitated?
    Frost and Sullivan 11th Annual Marketing Research 2008 Executive MindXChange
    Driving Business-to-Business Pricing Strategy Through Marketing Research
    AMA Executive Insights Conference
    IIR The Market Resarch for Financial Services Conference
    IIR Research Industry Summit on Data Quality
    Strategies to Improve Quality Throughout the Respondent Experience: Strategies for Retention
    IIR Research Industry Summit on Data Quality
    The One Table; One Task Discourse: A Round Table on Data Quality
    MRA Fall Conference and RIF
    IIR The Market Research Event
    Using New Technologies to Drive a Better Customer Experience at Volvo and Mack Trucks
    IIR The Market Research Event
    Constant Improvement: The Shaw Industries Customer Loyalty Research Program
    IIR The Market Research Event
    Ensuring Customer Centricity in the Wake of a Merger: Sprint Nextel's Voice of the Customer Advisory Panel
    Marcus Evans Pharma Market Research Excellence Conference
    Leveraging Market Research for Better Product Positioning in a Saturated Market
    CASRO Annual Conference
    AMA 16th Annual Frontiers in Service Conference
    Linking Measures of Customer Satisfaction and Loyalty to Measures of Financial Success: Compelling Case Studies from the Business World
    ASQ Annual Service Quality Conference
    Best Practices in Service Quality Measurement
    IIR North American Conference on Customer Management
    Keeping Customer Relationship Measurement Systems Relevant: Using Your Resources Wisely
    AMA Marketing Research Conference
    Brand Equity: Measuring and Linking to Business Outcomes
    PMRG The First Annual Meeting of The PMRG Institute
    Segmentations That Work: A New Approach to an Old Problem
    IIR Excellence in Market Research Conference
    IIR 7th Annual Shopper Insights in Action Conference
    MRA Annual Conference and RIF
    AMA Applied Research Methods - Spring 2007 - All-Tutorial Training
    Online Research Essentials
    PMRG Annual National Conference
    Lights, Camera, Action! Technology's Impact on Qualitative Research
    IIR Linkage Strategies 2007
    Unleashing the Potential of Linkage: Adding Financial Linkage to VOC Linkage
    IIR Linkage Strategies 2007
    Linkage Analysis: Doing It Right and Making It Work
    IIR Linkage Strategies 2007
    World Trade Group 2nd Annual Global Marketing Summit 2007
    IIR Linkage Strategies 2007
    Using Customer Insights to Drive Culture & Business Results
    AMA Executive Insights Conference
    IIR The Market Research Event
    Distraction to Satisfaction: Using Measurement to Create Focus on the Customer
    Developing Internal Process Standards From Customer Feedback
    CASRO Online Research Conference
    Listening Versus Asking: How Social Media Measures Relate to Consumer Attitudes and Purchase Behaviors

    Press Releases

    Burke, Inc. Names Diane Surette as Chief Client Officer
    Burke, Inc. Appoints Thania Farrar & Corey Beilstein to New Roles
    Burke, Inc. Announces ISO 27001 Certification
    Burke, Inc. Promotes Thomas Mills to Senior Vice President, Senior Consultant, Decision Sciences
    Burke, Inc. Promotes Joelle Gwinner to Senior Vice President, Senior Consultant, Decision Sciences
    Senior Account Executive Joins Burke Healthcare
    Burke, Inc. Promotes Thania Farrar to Vice President of Research Innovation
    Burke, Inc. Promotes John Thomas to Senior VP, Managing Director of Burke Healthcare
    Michael Laux Promoted to Vice President, Client Services Manager
    Burke, Inc. Promotes Tara Marotti to Senior Vice President, Head of Client Services
    Amy Dahlke Joins Burke, Inc. as a Senior Account Executive
    Xavier Becomes One of Only a Few Schools to Offer a Masters in Customer Analytics
    Vice President, Senior Account Executive Joins Burke Healthcare
    Burke, Inc. Promotes John Thomas to Managing Director, Burke Healthcare
    Senior Account Executive Joins Burke, Inc.
    Burke, Inc. Named 2014 #1 “Top Workplace”
    Burke, Inc. Promotes Thania Farrar to Director of Research Innovation
    Burke, Inc. Promotes Christie Reckman to Vice President, Client Services
    Burke, Inc. Promotes Susan Simpson to Senior Vice President, Client Services
    Burke, Inc. Promotes Nick Lowry to Vice President, Client Services
    Dedication Ceremony and Open House to Celebrate Completion of Solar Panel Canopy Project
    Burke, Inc. Promotes Dr. Kunal Gupta to Senior Vice President, Decision Sciences
    Vice President, Senior Account Executive Joins Burke, Inc.
    Vice President, Senior Account Executive Joins Burke, Inc.
    Burke, Inc. Promotes Rene Watanabe Day to Vice President, Senior Account Consultant, Client Services
    Burke, Inc. Promotes Mike Webster to Senior Vice President, Research Solutions
    Vice President, Senior Account Executive Joins Burke, Inc.
    Burke Announces ISO 20252 Certification
    Burke, Inc. Promotes Ken Strunk to Vice President, Data Collection Services
    Burke, Inc. Promotes Stacy McWhorter to Senior Vice President, Client Services
    Burke, Inc. Promotes Michael Laux to Vice President, Client Services
    Burke, Inc. Named 2011 #1 ‘Top Workplace'
    Burke, Inc. Remains Industry Leader Among U.S. Marketing Research Firms for Fifth Consecutive Year
    Senior Account Executive Joins Burke, Inc.
    Burke, Inc. Awarded Prestigious Leed Green Building Certification
    Burke, Inc. Promotes Tim George to Vice President, Human Resources
    Senior Account Executive Joins Burke, Inc.
    Ribbon Cutting Ceremony Celebrates Completion of Burke, Inc. Corporate Headquarters
    Burke, Inc. Promotes Joelle Schwartz to Vice President, Manager And Senior Consultant
    Burke, Inc. Promotes Rachel Peck to Vice President
    Burke, Inc. Promotes Michael Pietrangelo to Senior Vice President
    Burke, Inc. Promotes Andrew Bernard to Vice President
    Burke, Inc. Names New President and CEO
    Burke, Inc. Promotes Charles Eden to Senior Vice President
    Burke, Inc. Promotes Debi Wyrick to Senior Vice President
    Burke, Inc. Promotes Bill Barnes to Senior Vice President
    Senior Account Executive Joins Burke, Inc.
    Vice President/Senior Account Executive Joins Burke, Inc.
    Burke, Inc. Promotes John Seal to Senior Vice President, Senior Consultant
    Burke, Inc. Remains Industry Leader Among Marketing Research Firms
    Senior Account Executive Joins Burke, Inc.
    Burke, Inc. Promotes Jodie McInerney to Senior Vice President
    Burke, Inc. Promotes Sandip Narang to Senior Vice President
    Burke, Inc. Promotes Steve Perkins to Vice President
    Burke, Inc. Promotes Todd Jacobson to Senior Vice President
    Burke, Inc. Promotes Terri Catlett to Senior Vice President
    Burke, Inc. Promotes Stacy McWhorter to Vice President
    New Senior Account Executive Joins Burke, Inc.
    Burke, Inc. Promotes Tom Myers to Client Services Management
    Burke, Inc. Promotes Diane Surette to Executive President/Head Of Client Services
    Burke, Inc. Receives Top Gold Index Award Among U.S. Marketing Research Firms
    Burke, Inc. Receives 2008 Cincinnati Youth Collaborative Dream Makers Award
    Burke, Inc. Remains Industry Leader
    Burke, Inc. Promotes Rachel Peck to Senior Account Executive, Client Services
    Burke, Inc. Promotes Jim Berling to Senior Vice President
    Burke, Inc Promotes Tara Marotti to Senior Vice President, Client Services
    Burke Announces 100% ESOP Ownership
    Senior Consultant Joins Burke, Inc.
    Burke, Inc. Executive Earns 'Executive Of The Year' Award
    Account Executive Joins Burke, Inc.
    Burke, Inc. Receives Highest Overall Satisfaction Score for U.S. Marketing Research Firms
    Burke, Inc. Executive Earns 2007 Parlin Marketing Research Award
    Burke, Inc. Promotes Mike Webster to Vice President, Technology Solutions
    Burke, Inc. Promotes Jeff Miller as Chief Operating Officer
    Burke Vice President Chosen as Malcolm Baldrige National Quality Award Examiner
    Burke Institute Vice President Authors Top 20 Most Influential Marketing Science Article
    Burke, Inc. Promotes Greg Van Scoy to Senior Vice President
    Burke, Inc. Promotes Stacy McWhorter to Senior Account Executive
    Burke, Inc. Announces Account Manager Hire
    Burke, Inc. Promotes Steve Clark to Senior Vice President
    Burke, Inc. Promotes Jamie Baker-Prewitt to Senior Vice President, Director, Decision Sciences
    Burke, Inc. Named 'Best Place To Work' Finalist
    Burke, Inc. Hires Senior Consultant
    New Senior Account Executive Joins Burke, Inc.
    Burke Announces New Hires
    Burke, Inc. Announces New Hires
    New Vice Presidents Join Burke, Inc.
    Burke, Inc. Executive Receives Award of Excellence
    Burke, Inc. Becomes Official Sponsor at AMA Marketing Research Conference
    Burke, Inc. Tops Satisfaction Scores
    Burke, Inc. Named ESOP Company of the Year
    Burke, Inc. Promotes Mary Beth Mapstone to Senior Vice President of Finance & Administrative Services
    Burke, Inc. Names New President and CEO
    Burke, Inc. Names New Vice President of Client Services
    Burke, Inc. Names New Vice President of Client Services
    Burke, Inc. Adds New Member to its Client Services Team
    Burke, Inc. Hires New Senior Account Executive
    Burke, Inc. Promotes Two to Senior Vice Presidents of Client Services
    Burke, Inc. Congratulates its Newest PhD
    Air Products Wins EXPLOR Award
    SEGUETM to Pave the Way to Better Market Segmentation
    Burke, Inc. Announces New Vice President
    Burke, Inc. Announces New Vice President
    Burke Incorporated Adds New Senior Account Executive to Staff
    Whole-Brain Web Site Assessment to be Demonstrated at Advertising Research Foundation Convention
    Burke ICE Research Conducts Whole-Brain Web Site Assessments of CNN.com, FOXNEWS.com and MSNBC.com Web Sites
    ACNielsen Burke Institute and Burke, Inc. Create New Joint Venture
    Burke, Inc. Announces New Vice President of Advanced Methods
    Burke Customer Satisfaction Associates Hires New Senior Account Executive/Senior Consultant
    Burke, Inc. Announces New Senior Vice President of Burke Customer Satisfaction Associates
    Burke, Inc. Announces New Senior Account Executive of Burke Customer Satisfaction Associates
    Sprint Honored for Online Study Utilizing Burke's CHOICES™ Research Approach
    Burke Customer Satisfaction Associates Hires New Vice President
    Burke Marketing Research Announces New Vice President of Client Service
    Burke, Inc. Announces New Vice President of Burke Customer Satisfaction Associates
    Burke Customer Satisfaction Associates Hires New Account Executive
    Individuals With Internet Access Spend Almost Four Hours per Week Watching TV While Online
    Olympics, 'Millionaire' Draw Most TV Web-Site Hits, but 'Big Brother' Reaches Highest Percentage of Viewers
    Food Network, ESPN Beat Broadcast Networks When Connecting Viewers With Web Sites
    Burke, Inc. Opens Chicago Office
    Burke Relocates Boston-Based Offices to Natick, Mass.
    Burke Interactive and Infratest Burke Paper Receives Top Case History Prize at ESOMAR Congress
    Children's Artistry Inspires Burke, Inc. to Redecorate Lobby
    Survey Rates "Stickiness" of Popular European Web Sites: Content Seen as Key Driver of Positive Evaluations, Revisiting, and Referrals
    Burke Marketing Research Announces Promotion of Bart Gamble to Vice President, BMR Client Services
    Burke Marketing Research Gains 40 Years of Expertise for its Clients
    Survey Results Dash to the Desktop: Burke Interactive Digital DashboardTM is the Newest Online Reporting Solution
    Burke Interactive Study Boosts Integrity of the Internet as Research Tool
    Michael Webster Promoted to Director of Burke Interactive Operations
    Burke, Inc. Promotes Todd Jacobson to Vice Presdient
    Burke, Inc. Hires Sandip Narang as Group Manager
    Burke Strategic Consulting Group Hires Gabriela Pashturrob as Consultant
    Burke, Inc. Promotes Greg Van Scoy to Account Executive
    Burke, Inc. Names Rod Cober Executive Vice President
    Burke Relocates East Coast Office
    Burke Strategic Consulting Group Names New Senior Vice President
    Burke, Inc. Names New Vice President
    Burke, Inc. Promotes Mary Beth Mapstone to Vice President of Finance
    Two to Join Burke Marketing Research Client Service Team
    Burke Strategic Consulting Group Names New Practice Leader
    Burke Marketing Research Promotes Three to Senior Vice President
    Burke Customer Satisfaction Associates Promotes Tim Boyd to Senior Vice President
    Burke Customer Satisfaction Associates Opens Southeast Office
    Burke Customer Satisfaction Associates Promotes Joe Toole to Vice President

    Product Sheets

    Accelerated Learning Labs®
    Customer Engagement Measurement System
    Linkage Analysis - Improving Bottom-Line Financial Performance More Info
    Linkage Assessment - An Assessment of an Organization
    Shopper Insights: Path to Purchase
    Social Media Research
    Shopper Insights: Overview
    FISCAL®
    Burke’s Process for Actionable Segmentation
    Internal Focus Groups
    Listening Posts Offer Insights
    Digital Dashboard®
    Customer Journey Mapping
    Coaching Services
    360 Multi-Rater: Implementing an Effective Multi-Rater Feedback Program
    Shopper Insights: LEVER™
    Qualitative Services: Online Focus Groups
    Customer Centricity
    Qualitative Services: Overview More Info
    Burke Interactive Leading the Profession Through the Online Research Era
    Voice of the Customer
    Qualitative Services: Moderator Network
    Hispanic Research
    Interactive Product Display
    Shopper Insights: Shopper Decision Hierarchy
    Shopper Insights: Overview of Qualitative Tools
    Implementing an Effective Performance Measurement Process
    Workplace Wellness Assessment
    Exit Interviews
    Diversity and Inclusion
    Employee Engagement: Overview
    Blueprinting
    PricePoint®
    TRACTION™ - Turning Results Into Action More Info
    Burke CPS®

    Published Articles

    Kendall Nash Named Top Moderator by SURVEY Magazine
    Burke’s President and CEO, Jeff Miller, named Technology Leader by SURVEY Magazine
    Master Crafting Qualitative Basics
    Using Tablet Computers For “Intentional” Mobile Research
    The Cultural Connection: How Hispanic Identity Influences Millennials
    Knowledge, Preventive Action, and Barriers to Cardiovascular Disease Prevention by Race and Ethnicity in Women: An American Heart Association National Survey
    Beyond Trapping the Undesirable Panelist - The Use of Red Herrings to Reduce Satisficing
    Learning to Improve
    The Hidden Limitations of Tracking Research
    RBR's 2007 "Executive of the Year" Taught Us All About Data Quality
    At the Junction
    Ongoing Maintenance Required
    The Current State and Future Possibilities of Online Panels
    Return on Quality (ROQ): Making Service Quality Financially
    Lessons About Pharma MR from a True Expert
    Something to Crow About
    Research Reveals Alarming Incidence of 'Undesirable' Online Participants
    Medium Allows Researchers to Dig Deeper
    Outlook 2006
    Does Brand Loyalty Influence Double Jeopardy? A Theoretical and Empirical Study
    Samples Eliminate Fear Factor
    Work the Room -- Create Right Setting to Get Desired Feedback
    Outlook 2005: Balancing Act
    Focus 2005, Balancing Act
    Watch and Learn
    The Double Jeopardy Effect on Brands
    Turned on a Dime
    Watch Out for Dropouts
    Leave It to the Experts -- Outside Research Firms Unify Disparate Data
    The New Science of Focus Groups
    The Feedback Environment Scale (FES): Construct Definition, Measurement and Validation
    Drop-Down Boxes, Radio Buttons or Fill-in-the-Blank? Web-Survey Scale Type Effects
    Other People's Money
    Two Technologies Vie for Piece of Growing Focus Group Market
    How Customer-Focused Programs Differ
    Especially for You
    Status Quo = Progress - Surveys Still Done in Muslim Areas, with Difficulty
    Scaling: The Never Ending Debate - An Examination of the Factors Influencing Scale Construction and Selection
    Squeeze Play
    New Tricks for Old Dogs
    Focus Groups Without Walls - Or Borders
    Caution in Shifting Phone Surveys to Net
    Stickiness Has Different Meaning at Sites
    Internet vs. Telephone Data Collection: Does Method Matter?
    What Makes A Web Site 'Sticky'? A Critical Element in Online Relationship Marketing Strategies
    OK on Mixed MR Methods, Data Collection
    Net v. Phone: The Great Debate
    Capturing the Consumer: Ensuring Web Site Stickiness
    An Examination of the Relationship Between Service Quality, Customer Satisfaction, and Store Loyalty
    Steering Six Sigma...Partners In Quality
    Employee Benefits - Employee Opinion Surveys
    Best Practices for Employees and Bosses
    Integrated Satisfaction Measurement Systems
    The State of Georgia's Move Toward Customer-Driven Government
    Extra Measures: New Satisfaction Surveys Find Out How IT Customers Really Feel.
    America's Changing Workforce
    Improving Customer Loyalty: Case Study of Cellular One Rhode Island
    Loyalty Is More Than Just Repeat Customers
    Telecommunications Firms 'Scout' for New Customers
    Effective Employee Surveys Aren't 'Report Cards'
    Customer-Driven Behavior Change
    How to Pinpoint and Pursue More Loyal Customers
    Westin Hotels & Resorts The Customer Service Journey
    A Model for Managing Customers
    Customer Loyalty: Playing for Keeps
    Department Store Shopping Satisfaction (chart)
    Focus on Customer Satisfaction Helps Chevron Battle Competition
    Customer Satisfaction Measurement, Consumer Affairs and Relationship Management
    Report on Customer Satisfaction
    Survey Says: Employee Surveys Can Be Effective Management Tools

     

          
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