Research Services
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Burke's stellar reputation in the marketing research industry is derived from our expertise in defining problems, developing research designs, executing complex studies, analyzing data, and interpreting results to enable our clients to make the most informed decisions possible.
All of Burke's core competencies are supported by an active commitment to internal research and development programs.
Burke's primary areas of focus include:
 | Brand Assessment - Burke has conducted hundreds of brand research studies, and has experience in Brand Equity, Social Media Research, Image Research, and Awareness and Usage (A & U). |
| Product/Service Development - From Concept Testing to Pricing Research, Burke provides research techniques that support decision-making throughout the development process. |
| Customer Loyalty - Burke helps companies develop and deploy customer loyalty and relationship management systems to more effectively focus internal resources on customer requirements in order to improve productivity, competitiveness, and profitability. |
| Employee Engagement - Burke offers a full set of tools to help advance and support employee engagement and retention management. |
| Linking Data Sources - Burke leads the industry in implementing linkage programs with an overarching objective of optimizing organizational performance through fact-based decision-making. |
| Market Segmentation - Understanding how customers differ and how organizations may be able to capitalize on those differences continues to be one of Burke's passions. |
| Shopper Research - Burke offers a diverse set of qualitative and quantitative shopper research services. |
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