As an early architect of customer satisfaction and loyalty programs, Burke has defined the industry's top standards and practices. Instrumental in retaining our position as a leader in customer loyalty and relationship management, Burke consistently applies a number of best practices that have clear benefits to our clients:

• Establish and maintain managerial and organizational buy-in, involvement, and ownership
• Create a unified plan or "blueprint" to ensure a common understanding of how data will be analyzed, integrated, and utilized in organizational performance management
• Demonstrate the revenue and profit impact of customer loyalty early and as clearly as possible
• Integrate data from multiple customer and market listening posts to give the organization a comprehensive, holistic customer perspective
• Embrace measures validated through R&D and rigorous data analysis as the building blocks for defining customer-driven issues and priorities for managerial planning and action
• When appropriate, customize methods and models to reflect an organization's unique characteristics and challenges
• Establish formal processes and methods to ensure that customer needs focus and direct managerial planning and action
• Measure customer perceptions at all customer-to-organization touch points, and share the insights gained from these measurements in a timely manner with employees empowered to take action
• Make the customer loyalty measurement process itself the focus of continuous evaluation and improvement.