Burke is all about asking the right questions and getting the right answers. For over seven decades, we've been searching, digging, and probing for the information you want, so you can make the decisions you need. From uncovering the mysteries of brand equity to discovering the endless research possibilities of the Internet, Burke is your guide to a more profitable future.

	Brand Equity		Choice Modeling and Analysis
	Concept Testing		Image Research
	Need/Gap Research		Pricing and Value Research
	Product Research		Product Sampling
	Purchase Decision		Segmentation Research

At Burke, we believe in a simple formula for success: First, set rigorous hiring and performance standards to build a world class staff of researchers. Then, create a culture of pride, passion, and commitment - commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers. The result is better business decisions by our customers. Which mean faster growth, higher profits, and reduced risk, both for the enterprise, and the individual decision-maker.

We provide our customers with far more than data or information. We become valued business partners by applying superior thinking to research and consulting assignments to help our customers solve business problems.

Burke provides full service custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics worldwide. Services include product testing, brand equity research, pricing research, market segmentation, image and positioning studies, and a wide range of marketing research protocols targeted at both tactical and strategic business issues.

Burke has been providing marketing research services to blue chip companies since 1931. There is virtually no product or service category, nor any business or marketing topic, that we have not researched on behalf of clients in the past 70 years. We have tremendous depth of experience in all forms of research designs, including telephone, Internet, IVR, mail, mall intercept, and hybrid methods.