A comprehensive performance measurement and management system should be more than just a “scorekeeping” tool. What is needed is effective analysis and integration of performance data that supports planning, alignment and management of all activities at all organizational levels. Such analyses furnish a clear understanding of the areas and activities that create value for customers, employees and other key stakeholders. They also enable an organization to drive growth and profitability by directing resources to and managing costs associated with these value-creating areas and activities.

Enterprise Value Management (EVM™) is a comprehensive approach to integrating financial and non-financial performance measures in order to achieve desired business results. EVM helps our clients succeed by addressing the following basic questions:

• How are financial results linked to customer buying decisions and behaviors?
• How are customer buying decisions and behaviors, in turn, linked to specific elements of customer satisfaction, value, loyalty and relationship management?
• How are these elements, in turn, linked to people, product and/or process management issues, both within and across organizational boundaries?
• What are the projected costs and benefits of attempts to improve effectiveness in managing these people/product/process elements?