Burke continues to play a pioneering role leading the marketing research profession in the online research era. Hundreds of clients have relied on Burke for efficient Web survey design and secure data collection using the Internet. Burke has an array of servers housed directly on the Internet backbone that receive up to one million "hits" a day from potential survey respondents around the globe. Burke's Digital Dashboard^® online reporting solution provides real-time access to survey findings. Burke also provides experienced, skilled moderating of online focus groups.

Burke writings on Internet research have appeared in Marketing News, Quirk's Marketing Research Review, Admap, Research magazine, and the annual journal of the Council of American Survey Research Organizations. In addition, Burke online research efforts have been described in articles in such publications as American Demographics and Research Conference Report.

Burke white papers show how phone and Web responses to surveys can differ. A presentation of the study results at the Advertising Research Foundation annual convention drew industry praise, with the newsletter Inside Research acclaiming Burke's "packed presentation" of these "rigorous" findings. Another white paper examines the effects of using drop-down boxes, radio buttons, and fill-in-the-blank text boxes on attribute ratings in Web surveys. This research was nominated for best methodological paper at an annual congress of ESOMAR - The World Association of Research Professionals.

Burke has done considerable work evaluating the effectiveness of Web sites. Burke co-presented a study examining the "stickiness" of e-commerce sites that was awarded the best case history prize at an ESOMAR annual congress. Burke also has expertise programming online conjoint and discrete choice studies. A discrete choice project using Burke's proprietary CHOICES™ approach earned Sprint recognition at the American Marketing Association's EXPLOR Awards

Burke's experienced professionals have also spoken on online research at events hosted by the Conference Board, the International Quality and Productivity Center, the Institute for International Research, and the Institute for the Study of Business Markets, as well as at major conferences in such industries as television and healthcare.

Burke's online capabilities make it the single supplier needed for survey research. Because Burke also has its own call centers and mail survey processing facilities, Burke is the only marketing research firm clients need to turn to if they want to collect and compare multi-mode research findings using the Internet and a more traditional method. Clients seeking to transition phone, mail, or in-person survey programs to the Internet can rely on Burke to guide them through the process, providing unbiased advice and support.

	CRM Services, Including Actiongrams		Digital Dashboard ®
	Digital Dashboard® Online Reporting Demo		Multi - Mode Data Collection
	N-Viz on Exit® Site Intercept Surveys		Online Conjoint & Discrete Choice Studies
	Online Focus Groups		Online Samples & Proprietary Panels
	Survey Demos		Transitioning to Internet Research
	Web Survey Programming & Data Collection		Webnostics® Site Evaluation

Burke Interactive continues to play a pioneering role leading the marketing research profession into the era of Internet research. Scores of clients rely on Burke for its online focus group facilities and skilled moderating, efficient Web survey design, secure data collection using the Internet, and Digital Dashboard's online reporting solution. Burke has an array of servers housed directly on the Internet backbone receiving more than one million "hits" a day - from potential survey respondents around the globe.

Burke's experienced professionals speak on Internet research at events hosted by the American Marketing Association, the Advertising Research Foundation, ESOMAR - The World Association of Research Professionals, the International Quality and Productivity Center, and the Institute for International Research, as well as at major conferences in such industries as telecommunications and healthcare.