Although Internet-based data collection can represent advantages in terms of cost, speed and convenience, the impact of this developing medium on the data collected must be understood. Burke Interactive research and development has helped build an appreciation of the Internet's effect on survey responses.

Questions addressed in the White Papers here include the following:

• How efficient is phone calling as a recruitment vehicle for online surveys?
• Can Internet respondent characteristics really match characteristics of survey respondents interviewed over the telephone?
• How do respondents react to taking surveys using the Web?
• Should a "don't know" option be included in online surveys?
• How do Internet survey responses to "sensitive issues" compare to phone survey responses?
• Do people use rating scales in the same way on the Web that they do on the telephone?
• Does the Internet provide a superior means for conducting conjoint studies?
• Will online customer satisfaction studies produce results similar to phone study findings?

White Paper - Volume 2 2000 Issue 4 - Key Findings
White Paper - Volume 2 2000 Issue 5 - Complete Results