Burke uses numerous methods to gain access to respondents for online surveys. Burke's Nth Visitor Methodology (N-Viz™ and N-Viz on Exit^®) actively intercepts surfers on company Web sites. Burke also uses telephone, mail or mall recruiters to attract online survey takers - often an appropriate choice when respondents are asked to evaluate visual material or engage in computerized tasks that cannot be presented directly through other data-collection methods. In addition, Burke maintains ongoing relationships with numerous online sample providers - and provides objective advice about which of these sources might be best for a company's particular needs. Burke works with companies' own e-mail databases, too, and can help them develop their own proprietary panels.

Many organizations seeking to research the same population repeatedly are finding it useful to recruit a proprietary online panel. Having access to your own pre-recruited sets of customers and potential customers can help make research more cost-effective and improve project turnaround times. Surveys can be shorter because there is less need to collect information already gathered, and longitudinal surveying of the same panelists makes it possible to find out how people's views change over time. Proprietary panelists can also be used for online focus groups and other qualitative efforts.

Burke has long been a source its clients have turned to for longitudinal surveying of customers and prospects. As the Internet has become increasingly used for marketing research surveys, Burke has transferred its expertise in the field to the online environment.

Burke can work with your organization to recruit online panelists through a number of methods. Burke can collect e-mail addresses and permission through offline (e.g., telephone, mail, etc.) research projects. Burke can also set up N-Viz on Exit^® Web site intercept surveys to recruit panelists and gather profile information. Burke will also work with e-mail lists your company creates through Web site registrations and other promotional efforts.

Burke directs panelists invited to participate in research to a custom Web site on its secure Internet infrastructure. Panelists can be e-mailed invitations based upon their profile information - or their responses to previous surveys. Burke monitors who has responded to which survey and can avoid sending invitations to individuals who have participated too recently. Burke also helps administer incentive programs that can reduce panelist attrition. For clients seeking online access to research results, Burke can put in place a Digital Dashboard^® online reporting solution.

For animal health organizations seeking opinions of veterinarians, marketing research can be a challenging endeavor. Burke Marketing Research's VIP - the Veterinary Information Panel - makes quantitative and qualitative research projects more timely and cost-effective. By providing online access to small animal practitioners, VIP helps industry marketers shape the development of products and services to better meet the diverse needs of the veterinary community.

VIP is a growing Internet panel that will include more than 1,000 veterinarians. The panel consists of licensed veterinarians only; it does not include veterinary technicians, office managers or other staff members. All panel members are in private clinical practices, with at least 50% of their practices devoted to small animals.

VIP has been developed so that panelists surveyed will represent the general population of small animal practitioners in private clinics. Members are recruited using offline (telephone, mail, etc.) as well as online techniques. After initial recruiting, veterinarians must log on to the VIP Web site to complete a registration survey. This registration survey is used to verify veterinarian qualifications and provides additional information that can be used to target potential research participants.