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Burke's qualitative division has extensive experience in using the full range of qualitative formats including focus groups, dyads, triads, mini-groups and one-on-ones. Our moderators are well-versed in Laddering, Ethnographic Research, Scripting, and a wide variety of other qualitative and projective techniques. Our dedicated team of project managers helps to insure that the "right" participants are recruited, high quality, professional field facilities are used and communications between all parties are clear and complete.
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In the rapidly changing world of qualitative research, Burke offers clients the important combination of innovation and creativity with true research integrity. Our qualitative consultants include some of the top qualitative researchers in the industry. Each of our moderating staff is screened not only for their industry and qualitative research knowledge but also for their overall knowledge of the research process. Thus, they can work cooperatively and intelligently with clients and their quantitative colleagues throughout a research or planning program.
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