Traditional Focus Groups: remain as a tried and true tool in research services. Burke's uniqueness in this area continues to be its understanding of when to use them and what types of innovative techniques can be used in this setting.

Affinity & Natural Groups: groups of friends, neighbors, family members or other interdependent decision-makers. Used to understand how naturally interacting individuals influence the attitudes and behavior of each other.

Dyads, Triads, Mini Groups and Super Groups: different size groups may be advisable depending on the number of issues to be explored, the depth of information required, and the need for homogeneity or heterogeneity in groups.

One-on-one depth interviews: often used to avoid the influence of group dynamics or when there is a substantial need to probe deeply into the underlying logic or motivations behind individual attitudes or behaviors.