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Jeff Johns

Browsing All Posts By Jeff Johns

  • Approach

    Understanding the Hispanic Market to Grow Business

    by Thania Farrar Shortly after the 2000 Census, I started receiving article after article from colleagues about the size of the Hispanic market in the US. The articles ...

    On February 12, 2016 / By Jeff Johns
  • Reviews 0

    2015 TMRE Review

    How do companies create tasty ideas? Who is the holistic consumer? What does a curious organization look like? How do you find your peanut butter? The 2015 TMRE ...

    On February 11, 2016 / By Jeff Johns
  • Reviews 0

    Top Ten Takeaways From TMRE 2015

    by Thania Farrar If you have ever been to The Market Research Event (TMRE), you probably know that unless you clone yourself, you are only physically able to ...

    On January 13, 2016 / By Jeff Johns
  • Technology 0

    Fast Strategy in a Mobile World

    by Matt Donahue How Five High-Octane Apps Accelerated to Success in the Fast-Paced Mobile Landscape You might say the “information age” was in full swing when people started ...

    On March 9, 2015 / By Jeff Johns
  • Innovation 0

    Less is More: Why Low Tech is The Next Big Thing

    by Matt Donahue At some point in the past decade or so, people realized that food doesn’t need 37 different kinds of sodium to taste good. Call it ...

    On March 9, 2015 / By Jeff Johns
  • Technology 0

    Big Data, Big Money & Crazy Technology Behind Retailers’ Consumer Research Efforts

    Modern retailers hope big data will support big insights on consumer behavior. Here’s a look at some of the tech behind the numbers. by Matt Donahue In the ...

    On March 9, 2015 / By Jeff Johns
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