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Jeff Johns

Browsing All Posts By Jeff Johns

  • Approach 0

    Customer Centricity… A Culture or a Process?

    by Bill Barnes An advantage of having years of experience in a business management discipline, such as customer experience, is that you can easily look back, assess the ...

    On March 8, 2021 / By Jeff Johns
  • Approach 0

    Leveraging an Agile Approach to Research…The Right Way

    by Rachel Agin and Lori Noel More than ever, limited budgets and expedited timelines are driving the need for agile marketing research decisions. But as a researcher, you ...

    On January 25, 2021 / By Jeff Johns
  • Approach 0

    Building Authentic Brands in Inauthentic Times

    by Chuck White We have long believed that brands that align their company promise with their customer experience are the most successful in the marketplace.  Brand relationships are driven by functional as well as emotional elements, and customers’ experiences ...

    On January 20, 2021 / By Jeff Johns
  • Approach 0

    Making Inclusion and Diversity a Strategic Priority

    by Michael Shewmon There’s no question that embracing diversity in the workplace is essential for companies to attract and retain talent.   Research shows that diversity contributes to a higher-performing workforce, ...

    On January 4, 2021 / By Jeff Johns
  • Approach 0

    Consumers’ Needs are Evolving, And So Should You

    Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...

    On December 15, 2020 / By Jeff Johns
  • Approach 0

    Become a Smarter Sample Buyer: A Retrospective, 5 Years Later.

    by Brad Franz In 2015, I wrote an article highlighting what I considered the most important questions sample buyers should ask their providers to better understand commissioning sample for their research projects. The intent was simple – help buyers ...

    On December 8, 2020 / By Jeff Johns
  • Approach 0

    What is an Insight?

    by Jim Berling For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and ...

    On November 30, 2020 / By Jeff Johns
  • Approach 0

    Qualitative Research: Fast, Flexible, and Full of Truths

    by Zach Mullen If there’s ever been a year where structure has taken a back seat, 2020 would be it.  Today’s consumer is far less predictable, and organizations are exerting more and more effort to keep up. In ...

    On November 23, 2020 / By Jeff Johns
  • Reviews 0

    Top Three From TMRE

    by Maggie Ledbetter & Kendall Nash What do Disney, Square, Uber, and Burke have in common? They were founded in the midst of recessions – times of great ...

    On October 19, 2020 / By Jeff Johns
  • Approach 0

    Recent Ecommerce Growth May Not Last

    by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated.  Early indications suggest much of these gains will be short-lived.  While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom ...

    On October 2, 2020 / By Jeff Johns
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Latest News

  • Customer Centricity… A Culture or a Process?

    March 8, 2021
  • Leveraging an Agile Approach to Research…The Right Way

    January 25, 2021
  • Building Authentic Brands in Inauthentic Times

    January 20, 2021
  • Making Inclusion and Diversity a Strategic Priority

    January 4, 2021
  • Consumers’ Needs are Evolving, And So Should You

    December 15, 2020
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