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Browsing Tag customer data

  • Approach 0

    Consumers’ Needs are Evolving, And So Should You

    Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...

    On December 15, 2020 / By Jeff Johns
  • Approach

    Overcoming Silos through Customer Centricity

    by Jaci Jarrett Masztal & Bill Barnes Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to ...

    On January 2, 2020 / By Jeff Johns
  • Innovation

    Quantiment®: The Best Friend to an Open-End

    by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...

    On December 11, 2019 / By Jeff Johns
  • Innovation

    Is It Time to Dive Into a Data Lake?

    by Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...

    On December 11, 2019 / By Jeff Johns
  • Approach

    Brighter Flashlights: Allowing Consumers to Shine Light on Your Data

    by Kendall Nash Ask me a question, and you’re likely to get an answer.  If the question is a good one, you may even get a “good” answer, a genuine answer.  ...

    On December 11, 2019 / By Jeff Johns
  • Approach

    From Segmentation to SegmentACTION

    By Krissy Polley and Angela Jones A great segmentation sets the groundwork for your business for years to come. However, even the best data can fall short of ...

    On December 9, 2019 / By Jeff Johns
  • Reviews

    Following the New Leader: The Customer

    A RECAP OF BRANDEMONIUM By Megan Nicollerat & Megan Palmisano “In the complex retail landscape, finding your way is hard unless you follow the leader – the customer.” ...

    On December 5, 2019 / By Jeff Johns

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  • Consumers’ Needs are Evolving, And So Should You

    December 15, 2020
  • Become a Smarter Sample Buyer: A Retrospective, 5 Years Later.

    December 8, 2020
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