by Nicki Ciminillo We all have different ways of staying informed about markets, competitors, and industry trends. Some of us likely open our inboxes each morning to a ...
Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...
by Jaci Jarrett Masztal & Bill Barnes Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to ...
by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...
by Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...
by Kendall Nash Ask me a question, and you’re likely to get an answer. If the question is a good one, you may even get a “good” answer, a genuine answer. ...
By Krissy Polley and Angela Jones A great segmentation sets the groundwork for your business for years to come. However, even the best data can fall short of ...
A RECAP OF BRANDEMONIUM By Megan Nicollerat & Megan Palmisano “In the complex retail landscape, finding your way is hard unless you follow the leader – the customer.” ...
