CX | Burke, Inc. Beyond Measure

Browsing Tag CX

Approach
The Ins & Outs of Customer Engagement – Part 3

by Xavier Quenaudon & Megan Nicollerat In my final interview with Xavier Quenaudon, we sat down and discussed the role of customer engagement in today’s world…and where it ...
On December 17, 2018 / By Jeff Johns
Reviews
Shattering the Perception of the Traditional Financial Institution: 5 Key Takeaways from Customer Experience for Financial Services (CXFS) 2018

by Jim Kershaw Across the many insightful presentations at CXFS 2018, the word “agile” was mentioned frequently. And rightfully so: to deliver world-class customer experience, financial services industry ...
On October 4, 2018 / By Jeff Johns
Approach
The Ins & Outs of Customer Engagement – Part 2

by Xavier Quenaudon & Megan Nicollerat In my last sit-down with Xavier Quenaudon, we discussed the changes he’s seen in Customer Engagement over the past 25 years. But what is ...
On September 10, 2018 / By Jeff Johns
Approach
A New Twist on Segmentation

by Jane Thurston Segmentation as a tool is not new, and neither are in-home interviews or segmentation activation workshops. However, these tools can be used to great effect ...
On June 21, 2018 / By Jeff Johns
Approach
The Ins and Outs of Customer Engagement

by Xavier Quenaudon & Megan Nicollerat Last week, I had the opportunity to sit down with one of Burke’s resident Customer Experience experts (and favorite Frenchman), Xavier Quenaudon, ...
On June 21, 2018 / By Jeff Johns