by Jaci Jarrett Masztal & Bill Barnes Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to ...
by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...
With The Market Research Event right around the corner, we sat down with a few Burkies to hear their thoughts on what they are most excited to see ...
by Xavier Quenaudon & Megan Nicollerat In my final interview with Xavier Quenaudon, we sat down and discussed the role of customer engagement in today’s world…and where it ...
by Jim Kershaw Across the many insightful presentations at CXFS 2018, the word “agile” was mentioned frequently. And rightfully so: to deliver world-class customer experience, financial services industry ...
by Xavier Quenaudon & Megan Nicollerat In my last sit-down with Xavier Quenaudon, we discussed the changes he’s seen in Customer Engagement over the past 25 years. But what is ...
by Jane Thurston Segmentation as a tool is not new, and neither are in-home interviews or segmentation activation workshops. However, these tools can be used to great effect ...
by Xavier Quenaudon & Megan Nicollerat Last week, I had the opportunity to sit down with one of Burke’s resident Customer Experience experts (and favorite Frenchman), Xavier Quenaudon, ...
