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  • Approach 0

    What is an Insight?

    by Jim Berling For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and ...

    On November 30, 2020 / By Jeff Johns
  • Approach

    Overcoming Silos through Customer Centricity

    by Jaci Jarrett Masztal & Bill Barnes Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to ...

    On January 2, 2020 / By Jeff Johns
  • Innovation

    Quantiment®: The Best Friend to an Open-End

    by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...

    On December 11, 2019 / By Jeff Johns
  • Innovation

    Is It Time to Dive Into a Data Lake?

    by Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...

    On December 11, 2019 / By Jeff Johns
  • Approach

    From Segmentation to SegmentACTION

    By Krissy Polley and Angela Jones A great segmentation sets the groundwork for your business for years to come. However, even the best data can fall short of ...

    On December 9, 2019 / By Jeff Johns
  • Approach 0

    What is Statistical Significance Testing, and Why is it Important?

    by Tony Zahorik A Marketing Information Problem Suppose you want to compare two populations – let’s call them the A’s and the B’s – to see which one ...

    On November 17, 2017 / By Jeff Johns
  • Approach

    Storytelling Retold

    by Jim Berling, Burke Institute   Learn more about Burke Institute’s course on Writing & Presenting Marketing Research Reports, visit www.burkeinstitute.com.    P.S. You can follow Burke, Inc. on our LinkedIn, Twitter, Facebook and Instagram pages. ...

    On August 17, 2017 / By Jeff Johns
  • Technology

    What You Need to Know About The Internet of Things

    by Andy Hathaway We have all heard of big data, but have you heard of the Internet of Things?  There is a lot of buzz around the topic, ...

    On March 30, 2017 / By Jeff Johns

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