by Jim Berling For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and ...
On November 30, 2020 / By Jeff Johnsby Jaci Jarrett Masztal & Bill Barnes Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to ...
On January 2, 2020 / By Jeff Johnsby Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...
On December 11, 2019 / By Jeff Johnsby Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...
On December 11, 2019 / By Jeff JohnsBy Krissy Polley and Angela Jones A great segmentation sets the groundwork for your business for years to come. However, even the best data can fall short of ...
On December 9, 2019 / By Jeff Johnsby Tony Zahorik A Marketing Information Problem Suppose you want to compare two populations – let’s call them the A’s and the B’s – to see which one ...
On November 17, 2017 / By Jeff Johnsby Jim Berling, Burke Institute Learn more about Burke Institute’s course on Writing & Presenting Marketing Research Reports, visit www.burkeinstitute.com. P.S. You can follow Burke, Inc. on our LinkedIn, Twitter, Facebook and Instagram pages. ...
On August 17, 2017 / By Jeff Johnsby Andy Hathaway We have all heard of big data, but have you heard of the Internet of Things? There is a lot of buzz around the topic, ...
On March 30, 2017 / By Jeff Johns