Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...
On December 15, 2020 / By Jeff Johnsby Zach Mullen If there’s ever been a year where structure has taken a back seat, 2020 would be it. Today’s consumer is far less predictable, and organizations are exerting more and more effort to keep up. In ...
On November 23, 2020 / By Jeff Johnsby Maggie Ledbetter & Kendall Nash What do Disney, Square, Uber, and Burke have in common? They were founded in the midst of recessions – times of great ...
On October 19, 2020 / By Jeff Johnsby James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom ...
On October 2, 2020 / By Jeff JohnsNOVEMBER 2019 by Heather Sutphin, Burke, Inc.; Jaci Jarrett Masztal, Burke, Inc.; and Gabrielle Bosché, Millennialsolution.com Millennials, as the stereotype goes, are in it for themselves. This is ...
On October 1, 2020 / By Jeff Johnsby Bill Barnes In my time on the client side, I was fortunate enough to be part of a Best in Class Customer Experience Benchmark Group. It was ...
On September 10, 2020 / By Jeff JohnsHOW TO WIN WITH MILLENNIALS DURING AND AFTER COVID-19 by James Sorensen I am a Gen-Xer, part of the “forgotten generation.” After spending decades focusing on Boomers, marketers ...
On July 24, 2020 / By Jeff Johnsby James Sorensen Marketers have often struggled to find ways to break through and disrupt shoppers’ buying habits. Habituated shopping behavior is very difficult to change and requires ...
On June 16, 2020 / By Jeff JohnsHow the AI/ML Tools of Today are Changing the Game in Customer Experience – if Implemented Correctly. by Bill Barnes Earlier in my career as the Global Voice ...
On June 9, 2020 / By Jeff JohnsBy Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the ...
On May 26, 2020 / By Jeff Johns