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Browsing Tag MRX

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    Consumers’ Needs are Evolving, And So Should You

    Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...

    On December 15, 2020 / By Jeff Johns
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    Qualitative Research: Fast, Flexible, and Full of Truths

    by Zach Mullen If there’s ever been a year where structure has taken a back seat, 2020 would be it.  Today’s consumer is far less predictable, and organizations are exerting more and more effort to keep up. In ...

    On November 23, 2020 / By Jeff Johns
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    Top Three From TMRE

    by Maggie Ledbetter & Kendall Nash What do Disney, Square, Uber, and Burke have in common? They were founded in the midst of recessions – times of great ...

    On October 19, 2020 / By Jeff Johns
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    Recent Ecommerce Growth May Not Last

    by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated.  Early indications suggest much of these gains will be short-lived.  While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom ...

    On October 2, 2020 / By Jeff Johns
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    Are Millennials Loyal?

    NOVEMBER 2019 by Heather Sutphin, Burke, Inc.; Jaci Jarrett Masztal, Burke, Inc.; and Gabrielle Bosché, Millennialsolution.com Millennials, as the stereotype goes, are in it for themselves. This is ...

    On October 1, 2020 / By Jeff Johns
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    What Keeps Your CEO Up at Night?

    by Bill Barnes In my time on the client side, I was fortunate enough to be part of a Best in Class Customer Experience Benchmark Group. It was ...

    On September 10, 2020 / By Jeff Johns
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    Millennials Win Again

    HOW TO WIN WITH MILLENNIALS DURING AND AFTER COVID-19 by James Sorensen I am a Gen-Xer, part of the “forgotten generation.”  After spending decades focusing on Boomers, marketers ...

    On July 24, 2020 / By Jeff Johns
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    COVID-19: A Disruptor to Marketing?

    by James Sorensen Marketers have often struggled to find ways to break through and disrupt shoppers’ buying habits.  Habituated shopping behavior is very difficult to change and requires ...

    On June 16, 2020 / By Jeff Johns
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    So What… Now What

    How the AI/ML Tools of Today are Changing the Game in Customer Experience – if Implemented Correctly. by Bill Barnes Earlier in my career as the Global Voice ...

    On June 9, 2020 / By Jeff Johns
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    Work Life in COVID-19: Employees Adapt to a New Normal

    By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the ...

    On May 26, 2020 / By Jeff Johns
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Latest News

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    January 25, 2021
  • Building Authentic Brands in Inauthentic Times

    January 20, 2021
  • Making Inclusion and Diversity a Strategic Priority

    January 4, 2021
  • Consumers’ Needs are Evolving, And So Should You

    December 15, 2020
  • Become a Smarter Sample Buyer: A Retrospective, 5 Years Later.

    December 8, 2020
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