HOW TO WIN WITH MILLENNIALS DURING AND AFTER COVID-19 by James Sorensen I am a Gen-Xer, part of the “forgotten generation.” After spending decades focusing on Boomers, marketers ...
by James Sorensen Marketers have often struggled to find ways to break through and disrupt shoppers’ buying habits. Habituated shopping behavior is very difficult to change and requires ...
How the AI/ML Tools of Today are Changing the Game in Customer Experience – if Implemented Correctly. by Bill Barnes Earlier in my career as the Global Voice ...
By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the ...
by James Sorensen Before COVID, ecommerce was the fastest-growing retail channel at about 20% compounded annual growth. Online retail was just a small proportion of total retail sales. Online share of retail sales for packaged goods was only 5%, while non-packaged goods made up about 20%. As the pandemic began to ...
by John Thomas & Wayne Lashua WHAT IS TELEHEALTH? Telehealth connects patients to vital health care services through technology, such as videoconferencing, remote monitoring, electronic consults, and wireless ...
by Jason Robey Recently, many of us have been presented with the opportunity to work remotely, and with that, managers now have the challenge of keeping their teams ...
by Jamie Baker-Prewitt, PhD Researchers adapt. We flex, bend, and regroup when objectives change. We reevaluate and respond when new voices chime in. We stay agile in the ...
by Zach Mullen With the realities of COVID-19 setting in, companies across all industries are balancing the need for insights amidst a world in flux. How do clients engage consumers in an interpersonal and ...
Nearly 90 years ago, Burke was founded as a data collection agency by Alberta Burke. Since then, the organization has upheld the high standards of quality and care ...
