by Bill Barnes An advantage of having years of experience in a business management discipline, such as customer experience, is that you can easily look back, assess the ...
by Michael Shewmon There’s no question that embracing diversity in the workplace is essential for companies to attract and retain talent. Research shows that diversity contributes to a higher-performing workforce, ...
Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...
by Maggie Ledbetter & Kendall Nash What do Disney, Square, Uber, and Burke have in common? They were founded in the midst of recessions – times of great ...
by James Sorensen For months, the permanency of ecommerce growth post-COVID has been speculated. Early indications suggest much of these gains will be short-lived. While ecommerce growth hasn’t yet reversed in the United States, the United Kingdom ...
NOVEMBER 2019 by Heather Sutphin, Burke, Inc.; Jaci Jarrett Masztal, Burke, Inc.; and Gabrielle Bosché, Millennialsolution.com Millennials, as the stereotype goes, are in it for themselves. This is ...
by Bill Barnes In my time on the client side, I was fortunate enough to be part of a Best in Class Customer Experience Benchmark Group. It was ...
by Jeffrey Wack Over the past several years, research has been trending more and more towards an isolation mindset. Research departments have been shrinking and budgets have been ...
HOW TO WIN WITH MILLENNIALS DURING AND AFTER COVID-19 by James Sorensen I am a Gen-Xer, part of the “forgotten generation.” After spending decades focusing on Boomers, marketers ...
by James Sorensen Marketers have often struggled to find ways to break through and disrupt shoppers’ buying habits. Habituated shopping behavior is very difficult to change and requires ...
