Aligning Global Teams for Greater Impact with End-to-End Innovation

THE CHALLENGE

With a strategy to diversify and grow revenue by expanding into untapped categories and markets, our global nutraceutical client needed an end-to-end innovation framework to instill consistency and relevance across their R&D efforts.

THE APPROACH

A unified, global end-to-end innovation framework began with breaking down barriers and bridging philosophies. Burke and Seed Strategy assembled a cross-functional team spanning geographies, disciplines, and business units to align on a shared purpose. While Burke explored consumer perspectives across markets, Seed worked in tandem with client stakeholders to adapt and harmonize innovation approaches—balancing technical feasibility with universal, believable benefits.

Recognizing misalignment between R&D-driven and consumer-led models, the teams co-developed a custom innovation process designed to scale and flex across cultures. Knowledge-sharing protocols and feasibility screens were embedded early to accelerate decisions and unlock market opportunities faster. With insights grounded in diverse consumer needs and a unified framework to carry them forward, the client gained the strategic focus and agility needed to build ideas with relevance—and resonance—worldwide. This dynamic project included the following work:

• Global Primary and Secondary Research
• Consumer Design Targets
• Prioritized Demand Spaces
• Innovation Framework (3-Day Workshop)
• Consumer Co-Creation
• Development Plans

THE OUTCOME

Through close partnership with our team, the global nutraceutical client developed a consumer-insights-driven model for future innovation projects.

The project work set the client team up for success to diversify its offerings over the next five to ten years. Additionally, our “white space” entry point recommendation will allow our client to champion mental wellness and introduce new offerings with greater strategic foresight.