Burke is a marketing research and insights organization that provides a range of services covered in the ISO 20252:2019 standard for market, opinion, and social research.
WHAT IT ENTAILS:
Industries served include:
Healthcare services, financial services, restaurants and food, consumer goods, technology and telecom, pharmaceuticals, and others.
Qualitative and quantitative research services from its Cincinnati, Ohio headquarters and offices across the US. These services include business problem consultation, research design, project management, data collection in various forms, sample management, data processing, reporting, and advanced analytics.
As such, Burke’s attested scope of services for ISO 20252:2019 includes:
Its Core Elements and all six of its Annexes.
Further details about the annexes are provided in the table below.
Burke professionally manages the sample process in alignment with research
objectives, contracting with selected external, online panel partners.
B – FIELDWORK
Damon Jones Krissy Polley
Burke offers various forms of
interviewer-administered data collection services. They include telephone
interviewing, face-to-face interviewing, telephone recruitment, as well as
qualitative research methods using moderators and other types of interviewers.
C – PHYSICAL OBSERVATION
Burke provides research services that
include physical observation. This
work is typically ethnographic qualitative research, e.g., in home or in store observation.
D – DIGITAL OBSERVATION
Digital observation performed by Burke
takes the form of social media research. Partner services for geo-fencing and
online behavior tracking are also applied.
E – SELF-COMPLETION
Rachel Agin Elissa Wood
Burke conducts various forms of
self-completion data collection, including online surveys, mail surveys,
keypad surveys, and other similar approaches.
F – DATA MANAGEMENT &
Joanne Farney Ellen Giver
Burke performs data processing and data tabulation, including the application of statistics in these functions. Coding of unstructured responses is also performed. Reporting and advanced analytics are also provided.