by Michael Laux Why do people do what they do? That’s the question that drives consumer research. And it’s the question that drives our never-ending quest for insights ...
by Mark Travers, Ph.D. If you were a bottled water brand, would you rather be associated with convenience store tile floors or a tropical island paradise? Construal level ...
by Mark Travers, PhD In addition to fluency, the focus of my previous article, another new and promising idea influencing the way we understand consumer behavior is emotion. ...
by Brad Franz Do you really know what you are buying when it comes to online sample? The sample landscape continues to evolve, growing in complexity as many ...
by Lori Mueller Facial Coding, a way of assessing emotional reactions by coding universal facial expressions, has gained a lot of traction in market research as a way ...
by DeWayne Ray Recent innovation in survey research tends to focus on applying exciting and new technologies to gain more insights from heretofore untapped data sources. Think non-conscious ...
by Thania Farrar Loosely used in market research circles, crowdsourcing (in its most general sense) is an attempt to gather input from “a crowd” in the form of ...
by Mark Travers, PhD Psychological science has come a long way since the days of Freud, Pavlov, and Skinner. Over the next few weeks, I’m highlighting three of ...
by Corey Beilstein I am a consumer in every sense of the word. (I promise, I screen myself out as a research respondent, but the fact is, I ...
by Thania Farrar When I think about the number of tools we have today to learn about what people think and do, I am amazed. I started my ...
