by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...
by Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...
by Corey Beilstein It’s tempting to consult the marketing research buzzword bank as my fingers start flying on the keyboard. I resisted (as evidenced by the title of ...
by Michael Laux Why do people do what they do? That’s the question that drives consumer research. And it’s the question that drives our never-ending quest for insights ...
by Mark Travers, Ph.D. If you were a bottled water brand, would you rather be associated with convenience store tile floors or a tropical island paradise? Construal level ...
by Mark Travers, PhD In addition to fluency, the focus of my previous article, another new and promising idea influencing the way we understand consumer behavior is emotion. ...
by Brad Franz DO YOU REALLY KNOW WHAT YOU ARE BUYING WHEN IT COMES TO ONLINE SAMPLE? The sample landscape continues to evolve, growing in complexity as many ...
by Lori Mueller Facial Coding, a way of assessing emotional reactions by coding universal facial expressions, has gained a lot of traction in market research as a way ...
by DeWayne Ray Recent innovation in survey research tends to focus on applying exciting and new technologies to gain more insights from heretofore untapped data sources. Think non-conscious ...
by Thania Farrar Loosely used in market research circles, crowdsourcing (in its most general sense) is an attempt to gather input from “a crowd” in the form of ...
