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Browsing Category Innovation

  • Innovation

    Quantiment®: The Best Friend to an Open-End

    by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...

    On December 11, 2019 / By Jeff Johns
  • Innovation

    Is It Time to Dive Into a Data Lake?

    by Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...

    On December 11, 2019 / By Jeff Johns
  • Innovation

    Huddle, Haggle and Hug Change

    by Corey Beilstein It’s tempting to consult the marketing research buzzword bank as my fingers start flying on the keyboard. I resisted (as evidenced by the title of ...

    On March 27, 2019 / By Jeff Johns
  • Innovation

    The Great Tangle

    by Michael Laux Why do people do what they do? That’s the question that drives consumer research. And it’s the question that drives our never-ending quest for insights ...

    On May 22, 2017 / By Jeff Johns
  • Innovation

    Changing the Way we Understand Consumer Behavior – Part 3

    by Mark Travers, Ph.D. If you were a bottled water brand, would you rather be associated with convenience store tile floors or a tropical island paradise? Construal level ...

    On March 1, 2017 / By Jeff Johns
  • Innovation 0

    Changing the Way we Understand Consumer Behavior – Part 2

    by Mark Travers, PhD In addition to fluency, the focus of my previous article, another new and promising idea influencing the way we understand consumer behavior is emotion. ...

    On January 3, 2017 / By Jeff Johns
  • Innovation 0

    Become a Smarter Sample Buyer – Essential Questions to Ask Your Providers

    by Brad Franz DO YOU REALLY KNOW WHAT YOU ARE BUYING WHEN IT COMES TO ONLINE SAMPLE?  The sample landscape continues to evolve, growing in complexity as many ...

    On September 28, 2016 / By Jeff Johns
  • Innovation 0

    Face The Facts: How Facial Coding is Changing the Way We Understand Consumers

    by Lori Mueller Facial Coding, a way of assessing emotional reactions by coding universal facial expressions, has gained a lot of traction in market research as a way ...

    On September 28, 2016 / By Jeff Johns
  • Innovation 0

    Thinking Differently with Your Current Toolkit

    by DeWayne Ray Recent innovation in survey research tends to focus on applying exciting and new technologies to gain more insights from heretofore untapped data sources. Think non-conscious ...

    On September 22, 2016 / By Jeff Johns
  • Innovation 0

    Crowdsourcing – Friend or Foe?

    by Thania Farrar Loosely used in market research circles, crowdsourcing (in its most general sense) is an attempt to gather input from “a crowd” in the form of ...

    On September 22, 2016 / By Jeff Johns
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