It’s critical for business managers to understand—and empathize with—the distinct ways consumers are coping with the pandemic if they want to succeed in today’s environment.
Accordingly, Burke and Seed Strategy conducted segmentation research to provide a better understanding of people’s feelings, perceptions and changing behaviors during the pandemic era. The study uncovered 8 primary segments, reflective of American consumers as a whole.
Our rich illumination reveals each segment’s driving mindsets and behaviors—plus important details about what businesses in various industries can do to support them during this extraordinary time.
We invite you to complete the contact form below to receive more information about how our COVID-19 segmentation research can help your business thrive during the pandemic era and beyond.