BURKE, INC. NAMES THANIA FARRAR AS SENIOR VICE PRESIDENT, HEAD OF CLIENT SERVICES

Burke, Inc. is pleased to announce that Thania Farrar will assume the role of Senior Vice President, Head of Client Services.

As Head of Client Services, Ms. Farrar will guide Burke’s client-centric approach to helping organizations navigate complexity and translate data, insights, and intelligence into better decisions. Working closely with leaders across the organization, she will help ensure clients continue to benefit from Burke’s unique combination of strategic guidance, innovative solutions, and decision activation expertise, while delivering a seamless, integrated client experience. In addition, Ms. Farrar will also oversee Marketing and growth initiatives, helping strengthen the alignment between client engagement, market strategy, and business development. Ms. Farrar succeeds Sandip Narang, who recently retired after 26 years with Burke.

“Thania has been instrumental in shaping Burke’s growth and evolution over the last several years,” said Tara Marotti, President and CEO of Burke. “Whether leading innovation initiatives, expanding and positioning our capabilities, or helping teams bring new ideas and approaches to market, she has consistently pushed us forward. Just as importantly, she understands what it takes to build strong client relationships and create lasting value. Her leadership, vision, and commitment to our clients make her the ideal person to lead the Client Services team as we continue helping clients navigate change, seize new opportunities, and ultimately, make better decisions.”

Ms. Farrar joined Burke in 1999 and has held leadership roles across Client Services, Marketing, and Innovation. Most recently, she served as Senior Vice President, Corporate Innovation, where she helped drive the evolution of Burke’s offerings beyond traditional market research. Her leadership contributed to the expansion of the firm’s capabilities in strategic consulting, customer experience, brand strategy, innovation, and data intelligence, helping clients transform information into action and activate decisions with greater confidence.

Ms. Farrar holds a Master of Business Administration from the University of Cincinnati and a Bachelor’s degree in Business and Marketing from Universidad Internacional de las Américas in Costa Rica.