Burke Institute Launches AI Certificate Program Tailored to Insights Professionals

Burke Institute, the training division of Burke, today announced the launch of the AI in Market Research and Insights Certificate Program, a first-of-its-kind educational offering designed exclusively for insights professionals, strategists, marketers, and other users of research navigating the growing influence of artificial intelligence in their work.

As AI adoption accelerates across organizations, insights practitioners face increasing pressure to understand where AI can enhance their work, and where human expertise remains essential. Burke Institute’s new certificate program helps professionals apply AI responsibly and effectively throughout the research lifecycle, without sacrificing the critical thinking and analytical judgment that stakeholders depend on. “The insights profession requires a different kind of AI literacy,” said Jim Berling, SVP and Managing Director of Burke Institute. “This program was built from the ground up to reflect how researchers actually work and where AI genuinely adds value.”

Program Overview

The certificate program consists of six live, interactive short courses led by subject matter experts and practitioners who are actively testing and applying AI in real-world research environments. The curriculum covers practical AI applications across research design, analysis, synthesis, and storytelling, with an emphasis on responsible use, data protection, and evaluating AI-generated outputs. Topics include synthetic data, AI-powered research design, advanced prompting, AI-enabled analysis, and AI-enhanced storytelling.

Key program features include:

• Live instruction from practitioners working at the intersection of AI and research
• Content informed by ongoing AI experimentation, testing, and R&D conducted by Burke experts
• Practical frameworks and workflows grounded in real-world AI experimentation
• Hands-on exercises for incorporating AI into every stage of the research process
• Guidance on responsible AI use, including safeguarding confidential data
• Best practices for critically evaluating AI outputs against research standards
• A certificate of completion recognizing AI knowledge in a market research and insights context

Flexible Enrollment Options

Professionals may register for individual courses aligned to their specific needs, or complete the full six-course series to earn the Burke Institute AI Certificate. Discounted introductory pricing is available for those enrolling in the complete program. As organizations increasingly look to insights teams to help them make sense of AI-generated data and outputs, the ability to assess AI tools for fit – combining emerging technology with sound research methodology is becoming a defining professional skill. The AI in Market Research and Insights Certificate Program helps professionals build the practical skills and judgment needed to apply AI responsibly, effectively, and with confidence in today’s evolving research landscape.

For program details and registration information, visit BurkeInstitute.com.