BURKE, INC. WELCOMES KATHY SHEEHAN AS VICE PRESIDENT, CLIENT SERVICES

Burke, Inc. is pleased to share that Kathy Sheehan has joined the company as Vice President, Client Services.

Ms. Sheehan has over 25 years of research and strategy experience, with deep expertise in generational and cultural insights. Ms. Sheehan brings a comprehensive approach to her clients’ business challenges, leveraging her rich background across marketing, communications, and branding. She is known for her ability to help Fortune 500 organizations turn insights into bold, actionable strategies that fuel sustainable growth and lasting impact.

“Kathy’s leadership and expertise across a diverse range of industries, including CPG, technology, e-commerce, and retail, are truly impressive,” said Sandip Narang, Senior Vice President, Head of Client Services. “The fact that she provides consulting in research, as well as strategy and marketing, enables her to address clients’ most critical business decisions with innovative and holistic solutions. I look forward to seeing all that Kathy will accomplish in her new role and I know that she will deliver the exceptional value that our clients expect.”

Ms. Sheehan most recently served as SVP, Global Managing Director for Cassandra, leading the business for the past five years. Prior to that, she was at GfK Custom Research for nearly two decades where she held multiple roles. Ms. Sheehan holds a Master of Arts in Political Science and Economics from New York University, a Master of Business Administration from Baruch College, and a Bachelor of Arts in Political Science and Economics from Rutgers University.