May 12, 2026
As AI adoption accelerates, nearly half of consumers now rely on it to inform their purchase decisions—reshaping how brands are discovered, evaluated, and chosen.
Following news that Burke has recently partnered with BrandRank.AI, a leader in understanding how brands perform within AI-driven environments, we’re pleased to announce a forward-looking discussion on how generative AI is transforming the path to purchase—and why brands must now persuade both people and large language models (LLMs).
Join Thania Farrar as she hosts a conversation amongst industry experts, including Eric Scheer, James Sorensen, and Pete Blackshaw, to understand what it takes to build trust, stand out, and stay visible in a world where AI increasingly interprets and recommends brands.
They’ll explore how to adapt your content and strategy for an emerging, agent-driven marketplace—and what brands must do now to stay competitive.
Marketing, brand, e-commerce, insights, and CX leaders focused on growth, visibility, and the evolving customer journey—and anyone looking to understand and prepare for AI’s impact on consumer decision-making.
Title: From Search to AI-Driven Recommendation: The New Rules of Brand Visibility
Date: Thursday, June 4
Time: 12:00–1:00 PM ET
Location: Virtual (Zoom)
Reserve your spot to join live or watch the recording anytime:
April 9, 2026
Following strong engagement at TMRE and recent client events, we’re bringing one of our most talked-about innovation sessions to a broader audience—exploring how AI avatars are transforming insight storytelling.
Mike Deinlein, VP of Corporate Innovation, and Thania Farrar, SVP of Corporate Innovation, will showcase how Burke Labs is using AI-powered, lifelike digital customers to turn static data into more immersive, human-centered experiences.
Insights, marketing, and innovation leaders looking to elevate storytelling and drive stronger impact from their data.
Title: From Decks to Dialouge: Bringing Data to Life with AI Avatars
Date: Thursday, April 23
Time: 2:00–2:40 PM ET
Location: Virtual (Zoom)
Reserve your spot to join live or watch the recording anytime:
March 24, 2026
Join Burke for The Idea Exchange: Building What’s Next with AI, an in-person event bringing together forward-thinking leaders for a dynamic morning of conversation, collaboration, and innovation in downtown Chicago.
The event will feature industry perspectives, live demonstrations, and expert discussion exploring how AI is shaping the future of storytelling, search, brand visibility, and insight generation.
Attendees will hear from Tara Marotti, President & CEO of Burke, alongside leaders from Burke Labs and industry experts across CPG, shopper marketing, and related fields—including from Conagra Brands and Mars Petcare—as they share how organizations are adapting to an increasingly AI-driven landscape.
Marketing, insights, innovation, shopper marketing, and brand leaders looking to better understand the evolving role of AI—and how to apply it in ways that drive stronger engagement, visibility, and growth.
Title: The Idea Exchange: Building What’s Next with AI
Date: Tuesday, April 14
Time: 9:00–11:30 AM CT
Location: Five One Five Building | 515 N State St, Suite 2640, Chicago, IL 60654
The morning will include networking, light breakfast, interactive sessions, and panel discussion with leaders shaping the future of AI-powered business transformation.
Space is limited. Reserve your spot today to join the conversation:
[Registration Closed]
December 18, 2025
Join Burke for The Idea Exchange: Building What’s Next with AI, an in-person event bringing together insights, strategy, and innovation leaders for a dynamic morning of conversation and live demonstration in New York City.
The session will showcase how organizations are leveraging AI today—and where the technology is headed next—with a focus on storytelling, stakeholder engagement, and the evolving role of AI across the insights industry.
Attendees will hear from leaders across healthcare, financial services, and innovation, including panelists from Pfizer, Prudential, and more, as they discuss emerging opportunities, practical challenges, and how AI is reshaping the future of their work.
Insights, strategy, innovation, and marketing leaders looking to better understand how AI is reshaping research, storytelling, and decision-making—and how to apply it in meaningful, business-focused ways.
Title: The Idea Exchange: Building What’s Next with AI
Date: Thursday, January 22
Time: 9:30–11:30 AM ET
Location: Chief NYC Clubhouse | 13 E 19th St, New York, NY 10003
The morning will include networking, light breakfast, interactive demonstrations, and panel conversation with leaders helping shape the future of AI-powered insights.
Space is limited. Reserve your spot today to join the conversation:
[Registration Closed]
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Jenna Brooks2026-03-09 09:55:442026-03-16 09:58:24Burke, Inc. Maintains ISO 20252:2019 Certification
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