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    Following the New Leader: The Customer

    A RECAP OF BRANDEMONIUM By Megan Nicollerat & Megan Palmisano “In the complex retail landscape, finding your way is hard unless you follow the leader – the customer.” ...

    On December 5, 2019 / By Jeff Johns
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    3 Perspectives Heading into TMRE 2019

    With The Market Research Event right around the corner, we sat down with a few Burkies to hear their thoughts on what they are most excited to see ...

    On October 17, 2019 / By Jeff Johns
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    Six Takeaways from the Inaugural 2018 DIY Market Research Conference

    by Mark Travers The first ever DIY Market Research Conference took place in New York December 3-4, where corporate researchers and suppliers gathered to discuss the merits, challenges, ...

    On December 21, 2018 / By Jeff Johns
  • Approach

    The Ins & Outs of Customer Engagement – Part 3

    by Xavier Quenaudon & Megan Nicollerat In my final interview with Xavier Quenaudon, we sat down and discussed the role of customer engagement in today’s world…and where it ...

    On December 17, 2018 / By Jeff Johns
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    TMRE 2018 Burke Review

    by Danielle Blugrind A few weeks ago, researchers from all over the country – and beyond – descended upon Scottsdale, Arizona for the 2018 TMRE Conference.  It quickly ...

    On December 17, 2018 / By Jeff Johns
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    Corporate Researchers Conference 2018 Review

    by Elizabeth Gettys At this year’s Corporate Researchers Conference (produced by the Insights Association), researchers gathered to tackle some of the industry’s most daunting questions such as, “How ...

    On November 14, 2018 / By Jeff Johns
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    Shattering the Perception of the Traditional Financial Institution: 5 Key Takeaways from Customer Experience for Financial Services (CXFS) 2018

    by Jim Kershaw Across the many insightful presentations at CXFS 2018, the word “agile” was mentioned frequently. And rightfully so: to deliver world-class customer experience, financial services industry ...

    On October 4, 2018 / By Jeff Johns
  • Approach

    The Ins & Outs of Customer Engagement – Part 2

    by Xavier Quenaudon & Megan Nicollerat In my last sit-down with Xavier Quenaudon, we discussed the changes he’s seen in Customer Engagement over the past 25 years.  But what is ...

    On September 10, 2018 / By Jeff Johns
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    Omnichannel Girl in an Omnichannel World

    by Mark Travers, Ph.D. If you need any more indication that we’re living in an omnichannel retail environment, look no further than this year’s Shopper Insights and Retail ...

    On July 19, 2018 / By Jeff Johns
  • Approach

    A New Twist on Segmentation

    by Jane Thurston Segmentation as a tool is not new, and neither are in-home interviews or segmentation activation workshops.  However, these tools can be used to great effect ...

    On June 21, 2018 / By Jeff Johns
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Latest News

  • Following the New Leader: The Customer

    December 5, 2019
  • 3 Perspectives Heading into TMRE 2019

    October 17, 2019
  • The Mountains Are Calling

    September 12, 2019
  • Three Takeaways on The Future of Design: A Review of How Design Live 2019

    July 25, 2019
  • Empathy in Design: Over-Stated yet Under-Delivered

    March 27, 2019
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