A RECAP OF BRANDEMONIUM By Megan Nicollerat & Megan Palmisano “In the complex retail landscape, finding your way is hard unless you follow the leader – the customer.” ...
With The Market Research Event right around the corner, we sat down with a few Burkies to hear their thoughts on what they are most excited to see ...
by Mark Travers The first ever DIY Market Research Conference took place in New York December 3-4, where corporate researchers and suppliers gathered to discuss the merits, challenges, ...
by Xavier Quenaudon & Megan Nicollerat In my final interview with Xavier Quenaudon, we sat down and discussed the role of customer engagement in today’s world…and where it ...
by Danielle Blugrind A few weeks ago, researchers from all over the country – and beyond – descended upon Scottsdale, Arizona for the 2018 TMRE Conference. It quickly ...
by Elizabeth Gettys At this year’s Corporate Researchers Conference (produced by the Insights Association), researchers gathered to tackle some of the industry’s most daunting questions such as, “How ...
by Jim Kershaw Across the many insightful presentations at CXFS 2018, the word “agile” was mentioned frequently. And rightfully so: to deliver world-class customer experience, financial services industry ...
by Xavier Quenaudon & Megan Nicollerat In my last sit-down with Xavier Quenaudon, we discussed the changes he’s seen in Customer Engagement over the past 25 years. But what is ...
by Mark Travers, Ph.D. If you need any more indication that we’re living in an omnichannel retail environment, look no further than this year’s Shopper Insights and Retail ...
by Jane Thurston Segmentation as a tool is not new, and neither are in-home interviews or segmentation activation workshops. However, these tools can be used to great effect ...
