by Rachel Agin and Lori Noel More than ever, limited budgets and expedited timelines are driving the need for agile marketing research decisions. But as a researcher, you ...
by Chuck White We have long believed that brands that align their company promise with their customer experience are the most successful in the marketplace. Brand relationships are driven by functional as well as emotional elements, and customers’ experiences ...
Learn How Seed & Burke’s COVID-19 Segmentation Can Help by Adam Siegel, Seed Strategy COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to ...
by Jim Berling For several years I have had the pleasure of leading the Burke Institute seminar on report writing, which includes a two-hour session of instruction and ...
by Zach Mullen If there’s ever been a year where structure has taken a back seat, 2020 would be it. Today’s consumer is far less predictable, and organizations are exerting more and more effort to keep up. In ...
NOVEMBER 2019 by Heather Sutphin, Burke, Inc.; Jaci Jarrett Masztal, Burke, Inc.; and Gabrielle Bosché, Millennialsolution.com Millennials, as the stereotype goes, are in it for themselves. This is ...
By Jaci Jarrett Masztal, PhD, and Heather Sutphin, PhD There is no denying that COVID-19 has impacted our day-to-day lives in almost every aspect. Social distancing is the ...
by James Sorensen Before COVID, ecommerce was the fastest-growing retail channel at about 20% compounded annual growth. Online retail was just a small proportion of total retail sales. Online share of retail sales for packaged goods was only 5%, while non-packaged goods made up about 20%. As the pandemic began to ...
by Jason Robey Recently, many of us have been presented with the opportunity to work remotely, and with that, managers now have the challenge of keeping their teams ...
by Jamie Baker-Prewitt, PhD Researchers adapt. We flex, bend, and regroup when objectives change. We reevaluate and respond when new voices chime in. We stay agile in the ...
