by Mark Travers The first ever DIY Market Research Conference took place in New York December 3-4, where corporate researchers and suppliers gathered to discuss the merits, challenges, ...
by Xavier Quenaudon & Megan Nicollerat In my final interview with Xavier Quenaudon, we sat down and discussed the role of customer engagement in today’s world…and where it ...
by Danielle Blugrind A few weeks ago, researchers from all over the country – and beyond – descended upon Scottsdale, Arizona for the 2018 TMRE Conference. It quickly ...
by Elizabeth Gettys At this year’s Corporate Researchers Conference (produced by the Insights Association), researchers gathered to tackle some of the industry’s most daunting questions such as, “How ...
by Jim Kershaw Across the many insightful presentations at CXFS 2018, the word “agile” was mentioned frequently. And rightfully so: to deliver world-class customer experience, financial services industry ...
by Xavier Quenaudon & Megan Nicollerat In my last sit-down with Xavier Quenaudon, we discussed the changes he’s seen in Customer Engagement over the past 25 years. But what is ...
by Jane Thurston Segmentation as a tool is not new, and neither are in-home interviews or segmentation activation workshops. However, these tools can be used to great effect ...
by Xavier Quenaudon & Megan Nicollerat Last week, I had the opportunity to sit down with one of Burke’s resident Customer Experience experts (and favorite Frenchman), Xavier Quenaudon, ...
by Jeff Wack As a marketing research professional, do you dread the question, “What do you do for a living?” Because I do. I’ve been working in Marketing ...
by Mark Travers New research suggests that short brand stories, displayed on product packages, can increase product sales. There was a time when a brand’s promise of quality ...
