by Jaci Jarrett Masztal & Bill Barnes Recent survey results from Econsultancy (Davis, 2017) show that 40% of company employees report they aren’t adequately supported by their colleagues due to ...
by Chris Deinlein As researchers, we would love to engage with customers and prospective customers, asking questions about every aspect of their experience. However, we can’t keep them ...
by Neil Leyshock Every organization has data, and the volume and variety of data is continuously increasing. But where do you store all this data? If your organization ...
by Kendall Nash Ask me a question, and you’re likely to get an answer. If the question is a good one, you may even get a “good” answer, a genuine answer. ...
By Krissy Polley and Angela Jones A great segmentation sets the groundwork for your business for years to come. However, even the best data can fall short of ...
A RECAP OF BRANDEMONIUM By Megan Nicollerat & Megan Palmisano “In the complex retail landscape, finding your way is hard unless you follow the leader – the customer.” ...
With The Market Research Event right around the corner, we sat down with a few Burkies to hear their thoughts on what they are most excited to see ...
by Zach Mullen One of the hallmarks of an effective researcher and strategist is being able to think ‘outside.’ Outside the box. Outside the norm. Outside the client’s ...
by Mark Travers The first ever DIY Market Research Conference took place in New York December 3-4, where corporate researchers and suppliers gathered to discuss the merits, challenges, ...
by Xavier Quenaudon & Megan Nicollerat In my final interview with Xavier Quenaudon, we sat down and discussed the role of customer engagement in today’s world…and where it ...
