Burke, Inc. is pleased to announce that Lori Noel has been promoted to Vice President, Client Services.
Ms. Noel has achieved remarkable success by supporting clients across a variety of industries through insightful and objective-driven research. Her extensive background in analytical methodologies helps to consistently uncover profound insights for more informed, strategic decisions for her client teams, especially within the shopper and brand spaces. In addition, Ms. Noel is an outstanding collaborator and team leader, working closely with her colleagues across a variety of demanding project types to ensure success at every point in the research process.
“Lori has been instrumental in developing innovative, agile solutions to address her clients’ most pressing business challenges,” said Sandip Narang, Senior Vice President, Client Services. “Her analytical background and warm, collaborative approach bring a unique perspective that drives results and excels growth for her clients within the CPG, QSR, and automotive industries.”
Since joining Burke in 2007, Ms. Noel has held roles within Strategic Insights and Analytics and Enterprise Solutions before transitioning to Client Services in 2022. Ms. Noel holds Bachelor’s Degrees in Mathematics and Finance from Northern Kentucky University and a Degree in Quantitative Analysis from University of Cincinnati.
Don’t miss Lori’s upcoming presentation at The Market Research Event in Denver: Unpacking Gen Z Emotions to Drive Engagement.
Interested in learning more? Connect with Lori on LinkedIn, and check out her BeyondMeasure articles:
Burke, Inc. is pleased to announce that Carey Gervason has transitioned to the role of Vice President, Senior Account Executive in Client Services.
For more than two decades, Ms. Gervason has helped clients across a wide range of industries—including automotive, consumer goods, retail, and technology—address their business challenges with research initiatives that inspire confidence and drive action. As an industry-recognized expert in retail, ecommerce, and shopper insights, Ms. Gervason provides a deeply informed perspective on the business-critical challenges her clients face. Her immeasurable contributions to insight development have helped businesses build more effective strategies to reach their unique objectives.
“Carey is regularly sought after by her clients—and colleagues—for her shopper-research expertise,” said Michele Johnson, Vice President, Client Services Management. “Carey’s energetic approach, her wealth of industry knowledge, and aptitude for uncovering rich insights allow her to build partnerships with clients that drive the business forward and result in shared success.”
Ms. Gervason joined Burke in 2021 as Senior Consultant, following senior roles at Kantar in Strategic Consulting and Shopper Insights.
Interested in learning more? Connect with Carey on LinkedIn and check out her BeyondMeasure article:
Burke, Inc. is pleased to announce that Kim Kurtin has joined the company as Vice President, Client Services.
With more than 25 years of experience in the marketing research industry, Ms. Kurtin is known for building longstanding partnerships with her clients. Over the years, Ms. Kurtin has supported her clients by leveraging extensive research and insights knowledge, along with a deep expertise across the healthcare, financial, and consumer goods sectors. Ms. Kurtin’s ability to truly understand unique business challenges while providing innovative insights solutions sets her clients on the path to success.
“Kim’s career and expertise across a variety of industries is impressive,” said John Thomas, Senior Vice President, Head of Client Services. “Her passion for uncovering insights and ability to develop meaningful and trustworthy partnerships, along with her collaborative nature, provides unparalleled value for her clients.”
Ms. Kurtin most recently served as Vice President, Client Consulting at HRA Research. Prior to that Ms. Kurtin spent over 20 years at Opinion Research Corporation.
Interested in learning more? Connect with Kim on LinkedIn.
Burke, Inc. is pleased to announce that Kristin Gladfelter has transitioned to the role of Vice President, Senior Account Executive in Client Services.
For more than two decades, Ms. Gladfelter has led and executed successful research and innovation campaigns for clients within the consumer goods, retail, and healthcare sectors. With extensive experience in retail and shopper insights, innovation, and product development, Ms. Gladfelter provides a distinct in-depth and comprehensive perspective that translates to exceptional support for clients.
“Kristin leverages a true passion for insights and innovation,” said Cherri Prince, Executive Vice President, Head of Growth at Seed Strategy, a Burke company. “Her ability to help clients see the full picture of how insights can impact their business by effectively connecting data, strategy, and innovation is unique. Clients have come to rely on Kristin’s deep understanding of complex research methods and regularly seek her counsel and perspective on their most challenging, strategic insights initiatives.”
After a successful career at Kantar, Ms. Gladfelter joined Burke in 2021 as Senior Account Consultant, where she provided expert consulting to many of Burke’s largest clients.
Ms. Gladfelter holds a bachelor’s degree in marketing from Penn State University.
Interested in learning more? Connect with Kristin on LinkedIn.
Burke, Inc. is pleased to announce that Ashley Chase has been promoted to Vice President, Client Services.
Over the years, Ms. Chase has developed many meaningful client partnerships by instilling trust through her thoughtful and strategic advising across insights and innovation initiatives. She is often praised for her resolute guidance and support throughout the research process – a testament to the unwavering commitment and solutions-oriented perspective she provides. In addition, Ms. Chase actively seeks ways to enrich programs and enhance outputs, helping to ensure insights are relevant and impactful to her clients’ strategic business needs.
“Ashley’s openness and consistent ability to manage the complexities of large programs are true hallmarks of her success – both with client stakeholders and her internal teams,” said Cherri Prince, Executive Vice President, Head of Growth at Seed Strategy, a Burke company. “She loves digging into a new challenge and learning the nuances of the business to bring progressive, creative, and effective ideas to the table. Ashley is an expert on infusing insight into innovation – especially in the consumer goods and food/beverage space – which helps fuel innovation pipelines, marketing strategies, and, ultimately, drives growth for her clients.”
Ms. Chase earned her MBA from the University of Tennessee and holds a Bachelor of Science degree in Public Relations and Business, also from the University of Tennessee. She joined Burke in 2015, and transitioned into Client Services after spending time in Decision Sciences and Account Management.
Connect with Ashley on LinkedIn to find out how she infuses insight into innovation, and explore more on her recent time at Expo West:
Burke, Inc. is pleased to announce that Kendall Nash has been promoted to Senior Vice President, Client Services.
Over the years, Ms. Nash’s intuitive leadership has been lauded by both her client and internal teams. She has earned the trust of her clients with her hands-on approach and passion for gaining more meaningful outcomes through thoughtful and objective-driven research. Working across a variety of industries, Ms. Nash’s expertise lies in pairing quantitative and qualitative research to find deeper meaning in every phase of the marketing cycle. Leveraging this combined approach, Ms. Nash strategically, and consistently, helps her clients uncover deeper and more profound insight, leading to more informed, strategic decisions.
“Kendall brings an exceptional blend of strategy, collaboration, leadership, and partnership that excites and inspires her clients,” said Sandip Narang, Senior Vice President, Client Services. “Her ability to connect the dots between what her clients seek to understand and our company’s unique suite of capabilities — including insights, brand strategy, innovation, and research education — is unmatched and greatly valued by her client partners.”
Ms. Nash is an instructor for the Burke Institute, and is a member of the Qualitative Research Consultants Association, previously serving as its president. Since joining Burke in 2003, Ms. Nash has held roles within Data Collection, Decision Sciences, and Qualitative Research Services before transitioning to Client Services in 2019.
Ms. Nash earned her MBA from the University of Cincinnati, and holds a Bachelor of Science degree in Business from Miami University.
Interested in learning more? Connect with Kendall on LinkedIn and check out her BeyondMeasure articles: